Bangladesh Media Landscape by Robert

1 Bangladesh Media and Telecoms Landscape Guide May 2012 If you wish to propose any updates or revisions to this report, if you don't mind contact Robert Powell on Robert. [emailâ protected] organization [Type text] 2 Introduction Bangladesh is a level and low-lying nation that at times experiences wrecking flowing floods and floods. It is additionally one of the most thickly populated nations on the planet. The size of human enduring brought about by a mix of high breezes, flowing floods and substantial rainstorms is here and there immense.In 2009, Cyclone Ailia caused a flowing flood that overflowed low-lying seaside zones and left around 500,000 destitute. 80% of Bangladesh comprises of flood plain. 75% of the country’s land territory is under 10 meters above ocean level. This makes Bangladesh powerless against rising ocean levels because of environmental change. Flooding brought about by streams blasting their banks is a major issue in numerous zones. Around 20 million in dividuals living in low-lying waterfront regions are in danger of being overflowed out of their homes by rising water levels and flowing surges.The capital, Dhaka, has populace of around 16 million and is perhaps the biggest city on the planet. In any case, 73% of Bangladesh’s 164 million populace despite everything lives in country regions. A large portion of the populace depends on resource cultivating. Rice is the staple yield and the country’s primary wellspring of food. Bangladesh positioned 146 out of 187 states recorded in the 2011 UN Human Development Index. As per the World Bank, 81% of the populace lives in destitution [Type text] 3 Administrative divisions of Bangladesh Source: http://www. newspecialpictures. om/class/map-2/bangladesh-map/[Type text] 4 The grown-up education rate was 56% in 2009, as indicated by UNESCO. It evaluated that 61% of men could peruse and compose, yet just 51% of ladies. Bangla or Bengali is communicated in as a first language by 9 8% of the populace. It is the official language of government Bangla is likewise spoken in the neighboring West Bengal State of India, with which Bangladesh has close social and recorded ties. Bengalis in the two nations love their language and rich culture. Writers are national saints, known to everyone.Most instructed Bangladeshis despite everything respect the city of Kolkata (once in the past known as Calcutta), over the fringe in India, as the social capital of Bengal †a district that truly incorporates West Bengal and Bangladesh. Numerous Bangladeshi families despite everything have solid connects to West Bengal, having left piece of their family there when they fled conflicts among Hindus and Muslims during the parcel of India in 1947. Notwithstanding, at a political level numerous Bangladeshis feel undecided about India. The expectations of this bigger and increasingly more impressive neighbor are broadly distrusted.Several nearby dialects are spoken in the Chittagong H ill Tracts in South-eastern Bangladesh and in the extraordinary north of the nation, where the impact of India’s neighboring Assam area is articulated. Around 300,000 individuals in the grieved Chittagong Hill Tracts speak Chakma. The principle global language spoken is English. This is an inheritance of about two centuries of British provincial principle. [Type text] 5 Bangladesh accomplished autonomy from British pilgrim rule as a feature of the Islamic province of Pakistan in 1947.The region was then known as East Pakistan, however it was genuinely isolated from the remainder of Pakistan by India. The educating of English declined following freedom from Pakistan in 1971 as Bangla was advanced for patriot reasons. In any case, English keeps on being generally utilized in government, business and the media. It is likewise broadly spoken among the informed tip top. English is presently making a rebound. Numerous Bangladeshis view familiarity with the language as indispensable for landing generously compensated positions both at home and abroad. About 90% of Bangladeshis are Sunni Muslim. A further 9% are Hindu.There are little minorities of Christians and Buddhists. Generally most Bangladeshis have characterized themselves as ‘Bengalis first and Muslims second’. Notwithstanding, Islamic fundamentalism has been on the ascent since the mid 1990s. Bangladesh split away from Pakistan after an effective outfitted uprising in 1971, which was upheld by the Indian Air Force. This is referred to in Bangladesh as the War of Liberation. Language and culture was a key factor in the freedom battle. Bangladeshi patriots supported the utilization of Bangla as an official language rather than Urdu, the official language of Pakistan.Nationalism, vote based system, secularism and communism were the four mainstays of Bangladesh’s 1972 Constitution. In any case, in 1988 Islam was made the state religion. [Type text] 6 Post-autonomy legislative issues ha ve been damaged by a harsh fight between the two principle political administrations in Bangladesh. Sheik Mujibur Rahman, the establishing father of Bangladesh, filled in as the country’s first president until his death by military officials in1975. He was the pioneer of Awami League, established in 1949. His little girl, Sheik Hasina Wajed, assumed control over the gathering administration after his death.She has been Prime Minister and pioneer of the legislature since 2009. An opponent political line was established by General Ziaur Rahman, a military legend of the 1971 rebel against Pakistan. Ziaur Rahman, who is generally known as â€Å"General Zia,† turned into the accepted military leader of Bangladesh in 1975. He assumed control following a while of shakiness activated by the murdering of Mujibur Rahman. Ziaur Rahman named some of Mujibur Rahman’s professional killers to senior government positions. This move made a crack between the groups of the two men and has harmed relations between them ever since.Ziaur Rahman expected the title of president in 1977 and controlled Bangladesh until his own death in 1981. He established the Bangladesh Nationalist Party (BNP), the country’s other fundamental political development in 1978. The gathering is currently driven by Ziaur Rahman’s widow, Khaleda Zia. She filled in as leader from 1991 to 1996 and again from 2001 to 2006. In mid 2012, with the Awami League back in power, she was pioneer of the restriction. The individual competition and ill will between Sheik Hasina and Khaleda Zia is serious and has shaded quite a bit of Bangladeshi legislative issues in the course of the last 20 years.Both ladies are in their late 60s. [Type text] 7 Since autonomy, Bangladesh has either been managed by the Awami League, the BNP or a military-drove organization. The army’s latest intercession in legislative issues occurred in 2007. It shaped a guardian organization after the past BNP- drove government neglected to hold new races before the finish of its parliamentary order. A military-drove interval government sorted out new decisions in 2008. The Awami League scored an avalanche triumph, winning 49% of the well known vote and 263 of the 300 seats in parliament.It came back to control in mid 2009 with Sheik Hasina as Prime Minister. This was her subsequent term as head of government. She had before managed Bangladesh from 1996 to 2001. The ideological contrasts between the Awami League and the BNP are inconsequential, however the ill will between their separate chiefs is extraordinary and amazingly close to home. Sheik Hasina accuses General Zia and the BNP for being near her father’s killers, for expelling secularism from the constitution, and for restoring collaborationist powers, for example, Jamaat-e-Islami, which once in the past restricted autonomy from Pakistan.The BNP and Khaleda Zia recommend thus that Sheik Hasina and the Awami League are inadequ ately Muslim, and that they are allied with Hindu-overwhelmed India. Khaleda Zia recorded defilement bodies of evidence against Sheik Hasina and her partners while she was in power. Sheik Hasina has since fought back in kind. The following parliamentary decisions are expected in 2013. Debasement is boundless at all degrees of government in Bangladesh, particularly in the police. [Type text] 8 The nation was appraised 120 out of 183 nations recorded in Transparency International’s 2011Corruption Perception Index with a rating of 2. out of 10. Bangladesh once involved the base bar of the record, yet its exhibition has improved as of late. At regular intervals, Bangladesh experiences crushing floods, a large portion of which are activated by cyclonic tempests coming shorewards from the Bay of Bengal. Just 5% of the world’s cyclonic tempests structure in the Bay of Bengal, however these reason 85% of the death toll and property dispensed by all violent winds on the planet. In 1991, an extreme twister murdered about 140,000 Bangladeshis and made up to 10 million destitute. It sent a six-meter high tempest flood of ocean water hurrying inland.Following that debacle, universal benefactors helped Bangladesh to construct a system of tornado shields along the coast and set up an early notice framework for inhabitants in defenseless regions. Standard TV and radio announcements are given as twisters arrive at key phases of advancement in the Bay of Bengal. The administration likewise passes cautioning messages down to neighborhood government authorities. At snapshots of extraordinary risk, alarms mounted on the violent wind covers are sounded. In 2009 the legislature utilized the cell phone system to make an extra channel for disseminating twister notice messages.It started to communicate SMS violent wind cautioning messages to all cell phone proprietors living in peril zones as peril drew nearer, asking them to desperately look for security. Setbacks have b een incredibly diminished because of these precautionary measures, however ground-breaking storms keep on dispensing substantial harm [Type text] 9 Earthquakes are uncommon, yet when they do happen they can be amazingly ground-breaking. Just seven seismic tremors of more than 8. 5 extent have ever been recorded on the planet, yet two of those influenced Bangladeshâ€in 1887 and again in 1950. The nation sits with on leg on each side of three significant separation points. In September 2011 a 6. size tremor with its focal point in Sikkim toward the north shaken structures in the capital Dhaka and somewhere else for as long as two minutes. As indicated by Prof

Business Plan For The Mead Johnson Nutritional Company Marketing Essay

Field-tested strategy For The Mead Johnson Nutritional Company Marketing Essay An activity inquire about was supported by Mead Johnson as a team with NGO to get to its adequacy as far as expanding weight of babies of weaning age in urban ghettos of Dhaka city capital of Bangladesh. The discoveries of the investigation expresses that Babies weaned on ENFAMIL had more weight and length picked up contrasted with control gathering Moms mentality and babies acknowledgment of ENFAMIL was acceptable. Capacity bothers (bugs) were found on in one bunch of weaning bundles. Presently Mead Johnson needs to get to the acknowledgment of ENFAMIL as far as its value, bundling, taste/quality among center and lower white collar class families. With regards to the present development of the market and the vital choices accessible, it is first important to survey whether the organization is promoting the correct item structure the perspective of the shoppers. Thus assessment of the item is essential. The particular targets of the examination are to survey customer assessment in the expansive territories of: Bundling Item Cost The end objective is to distinguish zones that should be reinforced and furthermore the current quality territories that can be abused. Start up outline Start-up expenses of Mead Johnson comprise of lawful costs, inquire about, Manpower, showcasing/advancement item is to finance fire up costs with Companys held reserve, proprietor speculations and a drawn out business advance. Item Testing-ENFAMIL Research Budget Thing Unit Cost Absolute (Taka) Test item 818 150.00 122,700.00 Consultancy charge 2 8,500.00 17,000.00 Group pioneer and key individuals 8 8,000.00 64,000.00 Field Work Supervisor cum Data Quality Controllers 16 5,000.00 80,000.00 Information Collectors 40 3,000.00 120,000.00 Study Coordinator 2 7,000.00 14,000.00 Controller of Field Operation 4 6,000.00 24,000.00 Center gathering conversation 64 300.00 19,200.00 Top to bottom meeting 20 500.00 10,000.00 Information Analyst 2 9,000.00 18,000.00 Day by day recompense 40 120.00 4,800.00 Points of interest 2,000.00 2,000.00 Printing of Data Collection Instrument 5,000.00 5,000.00 Fixed 4,550.00 4,550.00 Copying and authoritative of reports 2,750.00 2,750.00 Pre-testing of Data Collection instrument 3,000.00 3,000.00 Absolute use 511,000.00 Wellspring of Capital : The wellspring of capital is as per the following: Financed by organization 45% 270000.00 Proprietors speculation 20% 120000.00 Credit from Bank-35% 210000.00 All out Capital: 600000.00 Assets REQUIREMENTS FOR OPERATION: Physical assets: The physical assets of this venture will be incorporate all fundamentals office types of gear, for example, PCs, telephone and fax, web association for information move, information gathering hardware. The expenses of the physical assets Taka 140,000.00 (  £1320.00) PHYSICAL RESOURCES UNIT Complete COSTS Test item 818 122700.00 Printing of Data Collection Instrument 2 5000.00 Specific 10 2000.00 Pre-testing of Data Collection instrument 5 3000.00 Fixed 7300.00 Complete 140,000.00  Human Resources: POSITIONS NUMBER OF EMPLOYEES Clerical specialist 1 Group Leader and key individuals 8 Managers cum Quality controllers 16 Information gatherer 40 Study Coordinator 2 Controller of Field Operation 4 Complete 71 At first there will be a Team Leader who is answerable for the operational work. One will be a clerical specialist who will manage all the desk work and who will deal with the organization obligations. The rest of the individuals will be separated into scarcely any gatherings. Subsequent to taking all the important data individuals from the each gathering will advance these data to group pioneer to preparing the exercises. Money related Resources: The financing and ventures for this task will be gotten from the companys own store, proprietors individual speculation and advance from the Banks. Research financial plan with test items beginning costs is taka 511,000.00 (  £4820.00) RESEARCH DESIGN The examination configuration is basically an idea cum use test. The subtleties are talked about thusly. New item advancement: The advancement of unique items, item upgrades, item adjustments, and new brands through the organizations own RD endeavors. The significant rules of new improvement are composed beneath with a short portrayal: Thought generation:The efficient quest for new item thoughts Thought screening:Screening new item thoughts so as to spot smart thoughts and drop poor ones as quickly as time permits. Item concept:A point by point rendition of the new item thought began in important purchaser terms. Idea testing:Testing new item ideas with gathering of target purchasers to see whether the ideas have solid shopper offer. Item improvement is a significant part on advertising. The RD of any organization does the essentially item advancement. In Bangladesh Mead Johnson havent have any RD offices. Mother organization of Mead Johnson notable non-government social association have developed the item as indicated by the buyer need, and dissecting the portion, culture and the other piece of showcasing. Study Design We have led a house-to-house arbitrary study utilizing organized surveys through close to home meeting. For our situation Monadic test configuration as followed for example every respondent would attempted one test item in particular. Preceding the principle quantitative study subjective investigation was done through Focus Group Discussions (FGD). The sentiments were gathered in following grouping in the principle review: Determination of Respondents Conversation on need holes on weaning food Prologue to idea responses thereof Item position Responses to item Response to cost Philosophy The organization proposed a house-to-house irregular review to be directed utilizing an organized survey through close to home meeting. For this situation Monadic test configuration would be followed for example every respondent would attempt one test item in particular. Henceforth, we propose to put the item to the respondents for a time of 15 days after which their assessment on the item will be accumulated. During this period they will utilize the item as proposed. Before doing the quantitative item test 8 Focus Group Discussion (FGD) will be directed to have an inside and out comprehension of the decision factors and to create buyer jargon for the equivalent.  ­Ã¢ ­ Estimating instruments to utilized For rating on decision factors a 11-point scale (0-10) was utilized. Customers will give mark out of ten. This scale has correspondence of span appropriately and is solid. This is likewise nearest to reality since customers know about this scale and can without much of a stretch rate on any factor. Examining Universe Considering the geographic spread the Company has suggested that the accompanying towns would be shrouded in the examination. Dhaka( Capital city ) Chittagong Rangpur Syhlett In aggregate, the inspecting universe for this investigation is all family units having babies matured 4 to 10 months having a place with financial classes B and C (informative supplement) in the chose towns. Test Size Subjective (FGD) Quantitative Metro: Dhaka 2 156 Enormous: Chittagong 2 85 Medium:Rajshahi 2 84 Little: Syhlett 2 84 All out 8 409 The assignment of test size over the chose towns was done based on examining mistake reaches and furthermore of heterogeneity of families inside the town classes. For bigger towns higher quantities of tests were secured to catch its assorted variety/heterogeneity. In all there were an aggregate of 8 FGDs and in this manner 409 respondents for quantitative investigation. Standard blunder ranges for various rate gauges at the 95 % level of certainty dependent on straightforward arbitrary example size. Testing Technique We followed a multi stage, separated examining strategy to guarantee agent tests. Inside a town, family units were chosen by the Random Route method (Cluster testing). In each bunch/zone (littlest urban unit) 5 family units were secured. In this manner an aggregate of 17-31 bunches/zones were canvassed in every town, contingent upon testing size. Target Group As referenced, ENFAMIL focuses on the white collar class and lower working class buyers. Center and lower white collar class purchasers are more gathered in the urban towns than in the semi-urban towns or provincial towns and consequently urban objective buyers are increasingly open to the advertisers for another brand. In this manner, this investigation would be constrained to urban towns as it were. Consequently, essential objective portion for ENFAMIL is all the families of the urban towns having at any rate one kid between 5 to 10 months age and having a place with the center and lower white collar class. Time Plan for the Study Weeks Exercises 1 2 3 4 5 6 Test Survey Preliminary Work for Sample Survey Instrumental Development Field Briefing, Training Field Work For Sampling Survey Information Entry Analysis for Sample Survey Announcing Center Group Discussion Work area Research for the program Training Module Preliminary Work Assortment of Reports, records and chronicled Data Detailing Draft Report Last Report Leader of the family unit The examination of the respondents is given focus savvy and based on financial arrangement. Standard statistical surveying characterization of salary is given beneath. Focus SEC Age of the Child (In Month) Dhaka Chittagong Rajshahi Syhlett SEC B SEC C 5-8 Months 8+ Month All out All out 156 85 84 84 188 221 218 191 409 1. Not exactly Tk 3000 15% 9% 13% 4% 4% 17% 12% 10% 11% 2. Tk 3001-4000 21% 20% 35% 14% 12% 30% 23% 21% 22% 3. Tk 4001-5000 18% 26% 31% 26% 20% 27% 22% 26% 24% 4. Tk 5001-6000 11% 14% 6% 19% 13% 11% 10% 15% 12% 5. Tk 6001-7000 10% 8% 6% 13% 14% 5% 9% 10% 10% 6. Tk 7001-8000 6% 5% 6% 4% 9% 2% 5% 6% 5% 7. Above Tk 8000 19% 18% 4% 20% 27% 6% 20% 11% 16% Mean Score (In Taka) 7199 6682.9 48649.4 6567.9 8422.5 4834.4 6968.5 5930.4 6483.7 Table : Monthly discretionary cashflow In lion's share of the market rese

The FRESH-Thinking Project Essay Example

The FRESH-Thinking Project Paper The FRESH-Thinking Project is comprised of doctors, medical coverage officials, emergency clinic directors, financial analysts and different specialists and intrigue gatherings, speaking to a various group who held various workshops and concurred on a few suggestions they state are basic for social insurance change to be effective. They suggest that all together for protection trades to be productive and serious on cost and worth, they all probably normalized bundles. How these bundles are planned will require specialized subtleties so an autonomous barricade ought to be set to make alternatives accessible for these bundles and Congress and the organization could acknowledge or dismiss these. The bundles will detail what the base inclusion the business based plans must be qualified for charge prohibitions. People ought to have alternatives to buy bundles with more coverage (Emanuel, April 7, 2009). We will compose a custom paper test on The FRESH-Thinking Project explicitly for you for just $16.38 $13.9/page Request now We will compose a custom article test on The FRESH-Thinking Project explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on The FRESH-Thinking Project explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer What Mr. Obama’s bill has proposed is a fifteen part barricade made of specialists that will basically remove some of Congress’s power to set Medicare approaches.  The board will be chosen by the organization and affirmed by the Senate and every part will serve a multi year term. The deputies will be picked because of their mastery in money, medicinal services and financial matters. The capacity of the board will be to build up a system of program cuts if Medicare costs go above foreordained levels, and its’ proposals will become effective except if Congress and the White House concede to substitute plans which yield equivalent reserve funds. While the board won't be permitted to expand protection premiums or decline benefits, it would show at its leniency the installments to specialists, pharmaceutical organizations and insurance agencies. This piece of the bill has disturbed a great deal of medication producers, and lobbyists for specialists to specify only a couple. The reason for the board is to cut spending in clinical protection for the matured, in light of the fact that Medicare and Medicaid spending is relied upon to develop by 7 percent every year in the following ten years. Emergency clinics also will confront installment cuts. Intrigue bunches like the American Medical Association and the Pharmaceutical Research and producers of America are disturbed by the board’s huge power to roll out generous improvements to the Medicare framework with no test by the Congress (Faler, 2010). While it is prescribed that people have choices regarding which of the bundles they wish to pick the bill will constrain individuals to get their consideration through something many refer to as â€Å"medical home.† An essential specialist will be alloted and he will control your entrance to masters. All opportunity to pick anything is expelled.

75 Names of Unusual or Obsolete Occupations

75 Names of Unusual or Obsolete Occupations 75 Names of Unusual or Obsolete Occupations 75 Names of Unusual or Obsolete Occupations By Mark Nichol The English language flourishes with word depicting occupations and callings that are uncommon or old or are in any case bizarre and thus dark. Here is a deficient however broad rundown of such terms, alongside brief definitions. 1. ackerman: a cultivator or oxherder 2. alewife: an owner of a bar 3. alnager: a fleece auditor 4. arkwright: a woodworker gaining practical experience in wooden chests 5. bowyer: a bowmaker 6. brazier: a metal laborer 7. catchpole: an official who seeks after those with reprobate obligations 8. caulker: somebody who packs creases in ships or around windows 9. chandler: a candlemaker, or a retail provider of explicit hardware 10. chiffonier: a wigmaker 11. shoemaker: a shoemaker 12. collier: a coal digger or a creator of charcoal (likewise, a boat that transports coal) 13. cooper: a producer or repairer of barrels, containers, and tubs 14. cordwainer: a shoemaker 15. costermonger: an organic product dealer 16. crocker: a potter 17. currier: a cowhide leather treater, or a pony groom 18. draper: a material seller 19. drayman: a driver of a substantial cargo truck 20. drummer: a voyaging sales rep 21. duffer: a vendor 22. eggler: an egg merchant 23. factor: an operator or steward 24. farrier: somebody who trims horse hooves and puts on horseshoes 25. fishmonger: a fish dealer 26. fletcher: a creator of bolts 27. more full: somebody who shrivels and thickens fleece fabric 28. glazier: a glassmaker or window creator 29. haberdasher: a proprietor of or laborer in a store for men’s apparel or little things utilized for making garments 30. vendor: a merchant 31. hayward: an authority answerable for wall and supports 32. higgler: a vendor of dairy items and little game (additionally, a haggler, or somebody who haggles at lower costs) 33. hobbler: an individual who tows vessels on a waterway or stream 34. hooper: a producer of circles for barrels, containers, and tubs 35. hostler or ostler: one who thinks about ponies or donkeys, or moves or administrations trains (initially, a landlord, who additionally looked after corrals) 36. shill: a merchant (presently alludes to a scalawag) 37. ice shaper: somebody who saws squares of ice for refrigeration 38. ironmonger: a dealer of things made of iron 39. joiner: a woodworker who has some expertise in furniture and fittings 40. keeler: a team part on a flatboat or a keelboat 41. knacker: one who purchases creatures or creature corpses to use as creature food or as manure (initially, a bridle creator or seat producer) 42. knocker-up: an expert waker, who actually thumps on entryways or windows to energize individuals from rest 43. lamplighter: somebody who lights, smothers, and refuels gas road lights 44. lapidary: a diamond setter 45. lector: somebody who peruses to assembly line laborers for diversion 46. log driver: somebody who buoys and directs logs downriver for transportation 47. milliner: a fashioner, producer, or dealer of women’s caps 48. muleskinner: a wagon driver 49. peruker: a wigmaker 50. pinsetter: somebody who interferes with bowling pins up after each bowl 51. plowright: a producer of furrows and other homestead executes 52. handyman: initially, one who introduced lead material or set lead outlines for windows 53. doorman: a doorkeeper or guardian 54. puddler: a laborer in created iron 55. quarryman: a stonecutter 56. raker: a road more clean 57. resurrectionist: somebody who uncovers as of late covered bodies for use as corpses 58. ripper: a fish vender 59. roper: a producer of nets and ropes 60. sawyer: a craftsman 61. slater: a roofer 62. slopseller: a vender of instant dress, rather than a tailor 63. stevedore: a dockworker 64. leather treater: somebody who fixes creature covers up to make calfskin 65. teamster: a wagon driver 66. thatcher: somebody who makes covered rooftops 67. tinker: a repairer or vender of little metal products, for example, pots and dish 68. turner: somebody who utilizes a machine to turn wood for balustrades and shafts 69. victualer: a landlord, or a dealer who gives food to ships or for the military 70. wainwright: a wagon producer 71. webster: a weaver 72. weirkeeper: a fish trapper 73. wharfinger: a proprietor or administrator of a wharf 74. wheelwright: a producer of wheels for carriages and wagons 75. whitesmith: a specialist of tin Need to improve your English quickly a day? Get a membership and begin accepting our composing tips and activities day by day! Continue learning! Peruse the Vocabulary classification, check our well known posts, or pick a related post below:Apply to, Apply for, and Apply withHow to Play HQ Words: Cheats, Tips and Tricks15 English Words of Indian Origin

Surprising Facts About Customer Loyalty Marketing

Surprising Facts About Customer Loyalty Marketing Ask any business owner or manager and they will tell you the importance of marketing.After ensuring that your product or service is of high quality, marketing is the next most important thing to focus on.Failing in your marketing efforts is disastrous. You may get few or no customers, which results in little profit or huge losses. What follows this is disappointments and frustration.82% of small businesses fail due to cash flow problems. Issues with cash flow are largely connected to revenues and revenues are directly affected by the success of your marketing campaigns.You might know about the various forms of marketing.From the traditional and still powerful word-of-mouth marketing to the more recent social media marketing.But do you know about customer loyalty marketing? If you do, are you using it?WHAT IS CUSTOMER LOYALTY MARKETING?Customer loyalty marketing is based on a very important factor in business: customer retention. This is the effort you put in your business to ensure t hat once customers buy from you, they keep doing so.There are many ways of ensuring your customers keep coming back.Customer loyalty marketing is one approach and when used well, it’s a pretty powerful tool. You also have the opportunity to utilize this tool regardless of the size of your business.You simply gather information about your customers and their shopping habits then use that for marketing purposes.When using this approach for marketing, your marketing efforts will be towards these same customers and not your leads.This kind of marketing uses personalized messages which the customers are able to identify with and respond to. This is opposed to the generalized marketing messages often sent out to all customers hoping that a good number of them get moved to the point of taking action.At the very basic level, you just need to collect the name and maybe mobile number of the customer. You can also get their email address if you intend to communicate with them through email.W ith the right system in place, you can have the records of your customers’ shopping attached to their profiles. You then use this information to make better business decisions as you also send them relevant marketing messages.Apart from marketing, which we will look at in detail in a while, there are three other benefits of such a system.The below can however also be achieved by analyzing your sales data without necessarily putting up a customer loyalty system.Avoid excess inventory â€" your sales data can help you reduce your levels of inventory. Your sales reports can show you patterns which will help you know the best frequency at which to restock. When you see that you only sell thirty pieces of a product in a month, then you know there is no need to stock fifty. If it takes three days to get the ordered goods, then you can safely buy forty pieces instead of fifty. The ten pieces will be your buffer stock.This reduction in inventory levels will also help reduce cases of theft and unnecessary damages.Avoid expired inventory â€" the same excess stock can end up expiring before it’s bought by customers. This is especially true for foodstuff. When foods get close to their expiry dates, you may need to reduce the prices to help sell them faster.Though a good strategy to avoid total loss, you have reduced your margins thus your profitability. In the worst case scenario, you may have to sell at a loss in an attempt to at least get something small and not lose everything.Improve cash flow â€" the worst nightmare for any business is having cash flow problems. No matter the size of your business, you will always need some cash for daily, weekly or even monthly use. Not having this money has been the cause of many business failures.As long as you have unsold stock, your cash flow is stuck. You spent money to buy the goods but haven’t sold them quickly enough to make the money you expected. Sales data is critical in determining the movement of goods thus helping forecast your cash flow needs.FACTS ABOUT CUSTOMER LOYALTY MARKETINGAnd what about the marketing bit?This is probably the most exciting part, especially if you are a marketer.Having collected the information you need to start your targeted marketing campaigns, it’s now time to get things rolling.If you have heard about marketing to your loyal customers, here are some facts to get you started on your own loyalty program. These will guide your strategy and increase your chances of success.1. Brand Purpose Determines Brand LoyaltyThere is one thing you need to find out before running your customer loyalty marketing campaign. It is the one thing which will give you direction on even who to target.What you need to find out is what makes customers loyal to your business. This should form, at least in part, the basis on which you communicate your message.To understand the reason for this, consider that 89% of customers are loyal to brands which share their values.For example, your busin ess values may include transparency. Guided by that principle, you always give information about your business practices. You have videos showing how you go about your operations, some of the ingredients of your products etc.When customers get to trust you and see your effort towards helping them know you more, you will easily earn their loyalty. They will see themselves represented in your company.In that case, supporting your business will for them be similar to bringing a necessary change to the world. This is what makes them unwaveringly supportive and will even stand up for you.This can be very beneficial especially in the social media world where negative reviews and comments can tarnish your brand’s name in an instant.It should however be obvious that consumers aren’t just drawn to words spoken or typed as part of your vision and mission statements. They have to see the evidence of what you claim to stand for.As such, you need to find out what you have been communicating to your customers. If they feel that you truly believe in the same things they do, then you have a partnership.Not only will they buy from you, they will embrace your marketing efforts and gladly refer others to you.2. Personalization Breeds LoyaltyYou know that you have some loyal customers and you endeavor to treat them exceptionally well. But did you know that they can still leave you for your competitor?There are cases of customers sticking with a brand through thick and thin. But in today’s world of numerous options with freebies to entice them, many are disloyal. And you can’t blame them.Customers everywhere are seeking the best experiences and they are getting them. Customer experience is making huge differences for many businesses and you need to tap into it too.According to research, 88% of consumers who rate a brand’s customer experience as “very good” are likely to recommend the brand.With customers being unique, it’s important to understand that you can’t o ffer all your customers the same package. Every one of them would prefer something tailored to their own tastes.Ironically, very few customers will give you all the information you need so as to be able to offer them personalized treatment.Ask too many questions and you’ll appear ignorant of privacy preferences. Fail to provide the right kind of messaging or treatment and you’ll get shunned.In your quest to have a customer loyalty marketing program, keep this fact in mind. The more personal you can get with the customer, the more loyalty you’ll get from them.So put in the effort to know them well. The better you know them, the more they’ll embrace you and become loyal to you.3. Smartphone Apps Make It More AttractiveLoyalty programs are not very new; they’ve been there for a while. Still, there is always something new and refreshing you can add or do depending on your creativity.One thing has however changed through the years. And that is the means of connecting with your customers.From signing them up for the program to communicating with them about the benefits they are eligible for, things have gone mobile.Smartphones brought many benefits with them and the biggest is the use of social media. But these same devices are used for may other tasks. Including signing up for loyalty programs.Watch the below video of a loyalty program running entirely on a smartphone. It’s easy for customers to sign up and provides lots of insights for better decision making. Traditionally, you would have had to print forms to be filled. In the current digital age, all you have to do is let the customers download an app for the same purpose.Of course, there is the danger of them not downloading the app despite promising to do so. And even after downloading the app, if there are too many steps to be followed, they may not sign up.Apart from simplifying the process, you can take more steps towards ensuring they sign up and enjoy doing it.One option is to develop an app f or your program then have something like a QR code printed on the receipt. Since QR code readers are common in smartphones, the customer can then scan it and be directed to the app download.You can go a step further and make it even easier than that. If you keep a printout of the QR code or a version of it in a tablet at the POS, the customer can scan it during check out. As the cashier handles the billing, the customer can be registering.If your program gives points, then the purchase made can earn the customer points immediately.4. Fights Apathy in CustomersHere is one surprising though proven fact about customer loyalty marketing.Running these campaigns have the effect of making apathetic customers change their attitude towards your business. If you run your customer loyalty program well, you’re bound to cause some excitement among your customers.How?You see, there’s nothing as exciting as being recognized.Even among employees, recognition is one of the most important things to receive. Your customer loyalty program should provide the means to this excitement.There are two things about the program that will be the reason behind this excitement.The first one is the messaging used in marketing. The second is the personalization of the message.Did you know that mentioning someone’s name makes them feel good and more likely to connect with you?There’s a real difference between saying to your friend, “Hi” versus “Hi Mike.”In mentioning your friend’s name, you create an atmosphere of friendship and trust. Your friend Mike will feel invited to connect with you at a deeper level as opposed to if you just said a plain “Hi.”To see how this works, think of a situation where someone forgets your name.What does that tell you? Will you not conclude that you were not important enough for him to remember?There is a lot of power in calling people by name. The same applies in using it in a message.But there is more to it than the greeting. The message c ommunicated is equally important.One of the reasons you should have a customer loyalty program is so as to get data about your sales. It’s this data that you’re supposed to use in communicating offers to your customers.Personalized message exampleFor example, you may have a customer called Shirley who buys an aloe vera shampoo every week. Armed with this information, you can make her look forward to her next shopping by telling her about an offer.Since aloe vera is medicinal, you can tell her that you have some exciting news for her scalp. Promise her that her hair will be better-looking and her confidence will increase.Inform her about discount prices in the conditioner section, including the aloe vera conditioner.This is a good example of cross-selling.You can then craft a message such as the one below:Dear Shirley,We have good news for you. Our Aloe Vera sale is on this weekend. Apart from the great discounts on individual products, you can save more than 10% when you buy two or more products. For your hair, combine our Aloe Vera shampoo and conditioner and get healthier and shinier hair. Say goodbye to hair breakages and welcome more confidence. See you on Saturday.If Shirley shops over the weekend and you send her such a message on Thursday, you will have her counting down towards Saturday.On that Saturday, for Shirley, it won’t be the normal shopping day. There will be something exciting about it. And as long as a customer is excited, the chances of buying more from you increase.And who knows, she may even tag a friend along. That’s double benefit for your efforts.5. It’s more profitable to sell to existing customers than new onesLike many businesses or marketers, you may be fixated on lead generation and qualification. Indeed that’s necessary and even crucial since you have to gain new customers.The more customers you have the higher the chances of increased profits.But just how much do your lead generation efforts cost? In comparison, have you considered the cost of customer retention?Building your current relationships is cheaper and more beneficial. Consider the below figures. Source: SaaSquatchIt’s likely that the biggest reason you haven’t been focusing on customer retention as with lead generation is the time factor.Granted, working on these relationships takes time for the efforts to pay off. But in the long run, your loyal customers are more beneficial to your business.The reason is quite simple: they have developed a friendship and trust your brand to treat them well.As a marketer or business owner, you obviously know that relationships are the backbone of a profitable business.A good relationship with suppliers gives you better credit terms. A good relationship with your employees gives you more productivity. So, what would a good relationship with your customers give you?Still on new customers, apart from the financial costs, how much time do you spend looking for them? What about qualifying them in the hope that they will buy just one product?While you think about that, remember that there are other businesses looking for the same customers. B oth established competitors and startups are fighting to appeal to the customers not loyal to any brand.If the loyal customers are harder to get, don’t you think it’s better to make it difficult for the competition to get your customers?6. Loyalty point exchanges work bestIf you’re in touch with customer loyalty marketing trends, you may have heard of or seen some partnerships. These are called loyalty point exchanges.These exchanges are formed by several businesses coming together to market their customer loyalty programs to more people than their current customers.One of the clearest benefits is the awareness created when your program is co-marketed on your behalf by another business.Since these are partnerships, you will also be creating awareness about the other business.This will not necessarily be by you talking about the other business. You’ll just be telling your customers that they can benefit from the other business due to the partnership.For example, you may be ru nning a bakery. A reasonable business to partner with could be the nearby coffee shop. When talking to your customer about your program, you can tell them that the points earned at your shop can get them some free coffee in the partner’s shop.For the customers involved, they will have been provided with a great convenience since they won’t have to sign up for multiple programs.More than that, they get to enjoy more offers. And if all these are courtesy of being your customers, then they have more reasons to love your brand.FACTORS TO CONSIDER BEFORE STARTING A CUSTOMER LOYALTY PROGRAMIf you have not yet set up a loyalty program for your business, consider doing so.There will be some costs attached. However, the benefits will easily cancel out the costs involved.To help you get started, here are some things to consider as you design the program.1. MembershipOne of the biggest and foremost questions to ask yourself is, “Should the program be open to all customers or only a selec t few?”It may seem more beneficial to have as many customers in the program as possible but that doesn’t have to be the case.In making the program open to all, you increase your marketing reach thus increasing the potential benefits. However, it’s possible that not all customers will embrace the idea. Some may even criticize it. If that happens, stay positive and focus on the benefits to come.You may also opt to sell the idea only to your top customers. You may need to decide how to define “Top customers.” Are they those who buy most goods or those who buy the most valuable goods?For most marketers, top customers are picked based on value.As such, the customer who buys a $200 product once a week is a top customer depending on your total weekly sales.This is in comparison to the one who buys twice a week, five items per shopping with the total being $50.If you target the high-value customers, you will need to be careful how you advertise the program.You cold try something l ike, “Shop over $200 and become a premier customer.”2. Types of BenefitsThe type of benefits you’ll give your registered customers also matters. You can come up with many different options though three are common.You could offer coupons, gift cards or redeemable loyalty points.To decide on these, you may have to understand your customers. It would be best to give them what they prefer. Still, you could avail a combination of these options.For example, you could offer points which can be redeemed for coupons, gift cards or product purchases.3. The Reward SystemThe reward system should also be well thought out during the design period.A popular option is to have the same rewards available to every registered member. However, there’s another option gaining popularity and it’s for a good reason.This is the multi-tier reward system.It separates customers into categories. The customers can themselves choose where to belong if it’s based on a regular fee or purchase value.You t hen outline the benefits offered to members of the various categories. That can come in handy in showing customers why they should aim to be in the higher category.Here is a snapshot of the way Sephora is implementing this strategy. Source: Sephora4. Information to CollectThe amount of information to collect is also a critical part of the program design.It would be best if you can collect as much information as possible. That way, you could send your customers birthday wishes and the like.If you believe your customers can give you their dates of birthâ€"just the day and monthâ€"then go ahead and ask for it. You can tell them it’s for sending them birthday wishes.However, it has been noted that not many customers are willing to spend time answering many questions. The shorter the process, the better. Others are also privacy-conscious.In that case, seek to only collect the most important information.As long as you will have a way of connecting a customer to their shopping records, then their name and mobile number should be enough. That will enable you to know them more and communicate your offers.In case you want to use email communication, you can also ask them for email addresses. If you do so, assure them of the safety of their email addresses. No-one likes being spammed.5. Program PartnershipsRemember what we said about loyalty point exchanges?Try as much as possible to give your customers real value. Connect with several businesses in related niches and form a partnership. The more your customers can get from the program, the higher their excitement and loyalty.Since integrating systems can pose a challenge, these partnerships are best formed with businesses which have no loyalty program already in place. This provides the opportunity to build one together.In case the partners you want to work with already have these systems in place, you can still work it out if they agree to it.If the developer of their POS and yours or your IT guys can utilize any available Application Programming Interfaces (APIs), then you can have the different systems communicate with one another.The costs of taking this route might be high and so you’ll have to do a thorough cost-benefit analysis before goi ng for it.6. Sign Up MethodAfter all considerations, customers will have to sign up. How will they do it?Do you want them to fill online forms, printed forms, scan a code or download an app?The answer to this question depends on the demographic of your customers.That said, going digital will prove easy and convenient for both you and them. You can have one of your staff help in the process of signing up.Any customer with a smartphone can be directed to scan a code which instantly downloads the app onto their phone. They can then be taken through the registration.If the process is easy, then no help will be required after the download. You can just wait to get the sign up confirmation.For any customer without a smartphone, an easy-to-fill and attractive-looking form can be used for the registration.Whatever you do, ensure the process is short and simple.CONCLUSIONWith the heightened business competition, you cannot afford not to have a customer loyalty program. If you intend to retai n your current customers, then this is the only way to go.You’ll be able to learn their shopping habits and thus run more personalized and relevant marketing campaigns.This reduces your overall marketing costs, increases your revenues and guarantees that you’ll be staying in business for longer.

Book Review Assignment Macbeth By William Shakespeare - 825 Words

Book Review Assignment: Macbeth By William Shakespeare (Book Review Sample) Content: Macbeth is a short tragic play written by William Shakespeare between late 16th century and early 17th century. It is a classic play set in medieval Scotland laced with a historical true account of events. Shakespeares Macbeth depicts a bloody rise to power coupled with a tragic downfall of a once fearsome warrior, Macbeth. The play also adds a supernatural dimensional accompaniment that conspires bringing down Macbeth and his kingdom. Upon his success at being a soldier in King Duncans army, Macbeth is informed by the Three Witches that he is primed to become King. With one another, these women address him like women of the very lowest class. Consistently, this is the very class the society deems them to belong. They appear reserved and sure of what they deliver, like they have a guiding spirit solemnly binding their words. Shakespeares drafting of them in this play draws the historical resemblance to the status quo projected by women at this point in time. Following this troubling discourse, a surprising crime takes place. Duncan, an astute man, probably the best of the kings, asleep and defenseless is murdered by his presumed subject. Ironically it is a subject cherished with honors, gifts and rewards that takes the Kings life. Natural motives alone do not provide satisfactory explanation for this. Shakespeare provides insight into an individuals quest for power, motivated by hatred and animosity yielding the unlikely of the temptations.The three sisters surprise Macbeth that his victory has been gratified by the unlikely events, fate. In reality, its an orchestration that its way beyond the assumption. Laced with a fiery eloquence, Macbeths wife urges him to take up the opportunity. Macbeth repents although with half the conscience, recent memories never leaving his mind day and night. This puts him through a tumultuous confusion, his glorified soldier days do not hold up when he dreads the prospect of the life to come. Clinging to the anxie ty of his earthly existence, the more miserable he became. Macbeths mental strength threatens to withdraw from its body. He becomes vain and isolated. All his noble qualities are in ruins, left only with his brevity to admire with a cowardly conscience. Macbeths success nevertheless does not overshadow the old prophecy, inviting Banquo to his royalty. Banquo and his son arrive with a plan to go for a riding out that night. Macbeth plan to murder Banquo is successful with Fleance, Banquos son escaping narrowly. This does not auger well with Macbeths reign with a surviving Banquos son. It is only after this series of events that Banquos ghost starts appearing, haunting Macbeth.With the old prophecy still taking up his memory, Macbeth makes contact with the same witches that installed him into power seeking out to understand the old prophecy. He does not dread the revelation that he should look out for the threat posed by Macduff. Another revelation is made that no child born of a woma n shall harm him. This is followed up by the prophecy revealing a crown child stating Macbeths safety until the Great Birnam Wood comes to Dansinane Hill. Macbeths memory is shattered because he cannot make sense of the prophecy preferring to ask if Banquos son will ever reign in Scotland. Overcome with his own insecurity and guilt, he is vainly withdrawn from his own thoughts. The witches bring forth a procession of eight crowned kings resembling Banquos son all drawn from countries that Banquos descendants had acquired kingship. Macbeths paranoia and the desire to keep the kingship among his descendants is put to test when Lennox enters after the witches mad dance informing Macbeth that Macduff had fled England. Shakespeares portrayal of deceit and greed for...

Police Brutality And Racial Profiling - 1868 Words

Living in the information age, the prevalence and awareness towards social problems are able to receive more access than ever before. We always hear the term Social Problems being thrown around habitually in the 21st century, but the term Social problem is defined as â€Å"A general cause that motivates activists and social movement organizations to address a particular troubling condition†. (CITE). The current world has too many social problems to name off in under 5 pages so for this paper I would like to focus on perhaps the most prevalent one that we are seeing way too often these days. Police Brutality and racial profiling. As a white male, someone who is a criminal justice major in hopes of eventually becoming some type of law enforcement for my career later in life, you may ask why I even care about this issue since it isn’t necessarily affecting my life directly. My response is simple, I am tired of seeing the hashtags behind these deaths and one death from poli ce brutality is already too many. Everyone sees the subject of police brutality as something that creates racial tension and divides us as a nation. I contest this argument because the truth is, the citizens of the United States are tired of seeing this issue and are UNITING to protest what is becoming a norm for Police. The most publicized organization that is attacking this issue at its source is comprised of people across the nation and the group is identified as â€Å"Black Lives Matter†. While there is no officialShow MoreRelatedPolice Brutality And Racial Profiling1343 Words   |  6 PagesThe use of police brutality and racial profiling is an unfortunate part of today’s society that needs to be addressed. Blacks are being stopped and searched by police officers in greater numbers compared to other races, and sometimes these situations escalate into violence. In the essay Blue On Black Violence: Freddie Gray, Baltimore, South Africa, the Quietism of Africana C hristian Theology, author Darryl Scriven, a Philosophy professor at Florida AM University, reports that, â€Å"CNN reported thatRead MorePolice Brutality And Racial Profiling1902 Words   |  8 PagesPolice brutality refers to the intentional utilization of vituperations or extortionate force directed towards a country s citizens by the police force. This extortionate force may be physical or in form of psychological dauntingness. Police brutality is highly evident in many countries all over the world especially in the news where such cases are reported. It is optically discerned as a form of police malfeasance which involves sexual abuse, police corruption, erroneous apprehends, racial profilingRead MorePolice Brutality And Racial Profiling Essay2484 Words   |  10 PagesPolice Brutality and Racial Profiling Police Brutality is defined as the use of excessive force by police officers when they encounter civilians. Police officers are defined as people who are responsible for the prevention of crime. Brutality is defined as, â€Å"savage, physical violence.† Police brutality has been alive and well for many years, but a majority of the cases had been recently. Dating back to the times of the Civil Rights Movement and even before, minorities have been treated with littleRead MoreThe Conflict Of Police Brutality And Racial Profiling858 Words   |  4 Pagesprominent conflict of African American males and police officials in Western nations, focusing directly on the American South. In the late 1920’s African Americans in the U.S.A, were hopeful that their struggle against racism was nearing a successful conclusion with the start of the NAACP (National Association for the Advancement of Coloured People). For many years, especially for people not of colour, racism, racial discri mination and police brutality were â€Å"hidden† from the mainstream media. ThoughRead MorePolice Brutality Based On Racial Profiling1682 Words   |  7 Pagesothers; violence and brutality against innocent citizens is the key to getting the job done. For years, minorities have fallen victim to police brutality based on racial profiling, stereotypes and other unjustifiable reasons that has cost several innocent lives. The involvement of officers in police brutality against minority social groups causes tainted and negative views on policing and their overall duty to protect, when they are ultimately the aggressors in this case. Police brutality is a violent incidentRead MorePolice Brutality Of African Americans1405 Words   |  6 Pagesyears police brutality towards African Americans has increased. This violence has resulted in riots across the United States. The August 2014 death of Michael Brown in Ferguson, Missouri many Americans, some who are former Civil Rights activi sts, have spoken out against police brutality. Black Lives Matter states that the movement’s goal is to bring justice to the present unjust police killings of African Americans. Looking at prior cases of brutality and its connection to racial profiling, suchRead MorePolice Brutality Racism1340 Words   |  6 PagesPolice brutality in America has been known to put fear in the lives of many Americans. Although police brutality is played out across all avenues of the media and many people see this happening, it yet does not change the fact that racism still exists in the justice system of America. People in positions of power yet have not done anything to rectify the situation and this has lead to the rise of â€Å"Black Lives Matter† movement. Numerous opportunities have been presented to officials to speak up aboutRead MorePolice Brutality1519 Words   |  7 Pagespeople have endured violence in many different ways. Today, police officers use deadly, excessive force that leads to inexcusable assaults, beatings and shootings. This demonstrates the governmentÐ ¢s role in initiating and prolonging racial suppression and provides the explanation for police brutality to become a federal crime(Black Radical Congress, 3). In history, racist violence, police brutality, has been used to suppress the racial blacks and to preserve power and privileges for the white raceRead MoreBlack Lives Matter Is An International Activist Movement1693 Words   |  7 Pagescorrelates to many topics such as police brutality, racial profiling, racism, segregation, discrimination etc. â€Å"Racial Profiling† refers to the discriminatory practice by law enforcement officials that targets individuals on suspicion of crime based on an individual s race, ethnicity, religion or national origin (â€Å"Racial Profiling: Definition†). Although this topic affects a wide array of communities it still pertains to citizens of color.Citizens rely on the police to prot ect them from any harm orRead MorePolice Brutality1314 Words   |  6 Pages Police brutality Those of the minority community have been subjected, for many decades, to violence by those in law enforcement in the United States. This type of violence is a direct depiction of police brutality, which often leads to death. Police brutality has been an issue for many years, and it remains a major concern for those of the minority community. Over the past five centuries, black people have endured violence in many different ways. Today, police officers use deadly, excessive force