Stevenson Create a Sense of Mystery and Horror in Mr Hyde...

Stevenson Create a Sense of Mystery and Horror in Mr Hyde and Dr Jekyll In this essay I am going to look at Mr Hyde and Dr Jekyll, the first two chapters, and explain using quotes and information from these chapters how the writer creates a sense of mystery and horror. I will be focussing on the descriptions given about the characters and the house which plays a significant part in this story. This novel is about a highly classed doctor of science, named Dr Jekyll. Dr Jekyll is a very clever professor who makes a mixture of chemicals, which can turn him into a totally different person for a short period of time. This power to become someone else lets Dr Jekyll live two different lives, without†¦show more content†¦A man of a rugged countenance that was never lighted by a smile This could suggest to the reader that Mr Utterson is a grim or evil character, which creates a sense of mild horror and mystery already about this character. Now the writer again informs the reader about uttersons look, lean, long, dusty, and dreary. This could imply that utterson is a creepy dark person, therefore again creating a sense of horror and mystery about him. This sense of mystery is portrayed again by Stevenson, in the way he describes uttersons lifestyle and personality. He never marked a shade of change in his demeanour. This makes utterson sound like an old fashioned, cold hearted man, therefore creating a sense of mystery. Now the reader has been told of uttersons looks and what his personality is like, now the writer informs the reader about uttersons stature and influence on people around him. The last good influence of the lives of down going men. This foreshadows what is going to happen later on in the novel and that Mr Utterson may be involved, this creates a sense of mystery and horror about what is to come. These quotations about the lawyer, utterson, from the opening page, act as an early piece of foreshadowing because why else would Stevenson want to tell the reader these facts aboutShow MoreRelatedExplore the Ways in Which Stevenson Creates an Effective Horror Story in â€Å"Dr. Jekyll and Mr. Hyde.†2066 Words   |  9 PagesExplore the ways in which Stevenson creates an effective horror story in â€Å"Dr. Jekyll and Mr. Hyde.† Robert Stevenson wrote â€Å"Dr. Jekyll and Mr. Hyde† in 1885. In â€Å"Dr. Jekyll and My Hyde,† Stevenson creates the atmosphere of a horror story. He does this through many different techniques. He makes subtle suggestions that the central characters lead a double life, creating suspense, dramatic events and the taking of innocent victims. In chapter one, Stevenson creates an enormous amount of suspenseRead MoreSuspense in Jekyll and Hyde Essay1572 Words   |  7 PagesHow suspense is built up in ‘Dr Jekyll and Mr Hyde’ by Robert Louis Stevenson Robert Louis Stevenson was born on the 13th November 1850. He wrote Dr Jekyll and Mr Hyde in 1886, with that 40,000 copies of the book were sold in the first six months. This was designed to mirror the Victorian secret and based on good and evil. Stevenson later died in 1894 in Samoa. Stevenson used the contemporary setting of Victorian London to write his gothic horror novel. The streets with the gas lamps were the perfectRead MoreDr. Jekyll and Mr. Hydes, The Horror Genre Essay1742 Words   |  7 PagesHow successfully does Dr Jekyll and Mr Hyde’ use the conventions of horror genre? Author Robert Louis Stevenson wrote the novel ‘Dr Jekyll and Mr Hyde’ in 1885. It is said that the idea for the novel came to Stevenson in a dream that he had, he then wrote the book within six days. Stevenson was frequently ill throughout his childhood meaning he spent a lot of time in bed reading stories this is where his extraordinary imagination came from. He was also fascinated by the story of Deacon Read MoreHow Does the Use of Setting and Imagery Affect the Readers Understanding of Dr. Jekll and Mr Hide?1190 Words   |  5 PagesIntroduction Robert Louis Stephensons masterpiece, Dr. Jekyll and Mr. Hyde (1886) symbolizes Hyde as a representative of the specific Victorian anxieties. He is seen as the ugly, deformed, apelike, but also reflecting Victorian fears about Darwinian evolution theories of humanitys deform from ape, and fears the newly enfranchised working classes. This essay will explore the function of the narrative which helps the readers to perceive the meaning of the narrative. It will do so in termsRead MoreA Sense of Atmosphere in The Strange Case of Dr. Jekyll and Mr.Hyde828 Words   |  4 PagesA Sense of Atmosphere in The Strange Case of Dr. Jekyll and Mr.Hyde Introduction: The tension and suspense in the novel begins with the title, The Strange Case of Dr Jekyll and Mr Hyde. It makes you want to know what the strange case was and how it affected the characters. One day, Utterson was out walking with the town distant kinsman Mr. Enfield when they passed a house Mr.Enfield tells Mr Utterson a strange case about the house. Description of the house makesRead More Robert Louis Stevenson’s The Strange Case of Dr Jekyll and Mr Hyde2544 Words   |  11 Pagesâ€Å"The Strange Case of Dr Jekyll and Mr Hyde† is a gothic horror novella written by Robert Louis Stevenson in the Victorian era. The novella follows a well-respected doctor - Henry Jekyll - and his struggle between good and evil when he takes a potion and becomes Mr Hyde. Robert Louis Stevenson - the author of the novella â€Å"The Strange Case of Dr Jekyll and Mr Hyde†- was born in Edinburgh in 1850 and died at the young age of forty-four. He wrote the book in 1886. As a child he was very closeRead MoreHow Robert Louis Stevenson Builds and Maintains a Sense of Mystery and Suspense in Dr Jekyll and Mr Hyde1109 Words   |  5 PagesHow Robert Louis Stevenson Builds and Maintains a Sense of Mystery and Suspense in Dr Jekyll and Mr Hyde Robert Louis Stevenson wrote Dr Jekyll and Mr Hyde in 1886 after waking from a dream in which he recalled a fine bogy tale. The book was published in the same year and its likes had never been seen before. It gave a chilling insight into the murky depths of both experimental science and the duality of the human mind. These two fields of study were both in their infancyRead MoreExplore How Stevenson Creates a Sense of Intrigue and Engages the Reader’s Interest in Dr Jekyll and Mr Hyde.1839 Words   |  8 Pages‘Explore how Stevenson creates a sense of intrigue and engages the reader’s interest in Dr Jekyll and Mr Hyde.’ The Strange Case of Dr Jekyll and Mr Hyde was written by Robert Louis Stevenson in 1886. This book is a classic and has been very successful; therefore it has been turned into several films and theatre productions. The book seizes the reader’s attention and gets straight into drama and action, making it hard to put down. This well thought out and complicated book touches on many topicsRead MoreEssay on Suspense and Horror in Dr. Jekyll and Mr. Hyde2192 Words   |  9 PagesHow does Stevenson create an atmosphere of suspense and horror in Dr Jekyll and Mr. Hyde? Why was this so significant at the time it was written? In the book Dr. Jekyll and Mr. Hyde, Robert Louis Stevenson truly proves himself as a wonderful writer. Throughout the story he keeps a huge sense of suspense and horror, capturing the reader’s interest and making them want to read on. From just the first paragraph he has gained the readers interest and pulled them into the plot of the story.Read MoreThe Strange Case of Dr Jekyll and Mr. Hyde by Robert Louis Stevenson2251 Words   |  10 PagesThe Strange Case of Dr Jekyll and Mr. Hyde by Robert Louis Stevenson When asked this question, the immediate answer is, yes. Robert Louis Stevenson uses the features of a conventional horror story, which were very popular at the time, but also uses the story to raise social issues and make criticisms about the hypocrisy and double standards of Victorian society, in general, and Victorian London in particular. The first aspect of horror to be noticed is that the main

The Value Of Knowledge Is Greatly Diminished - 1566 Words

Anezka Boyle O’Neill IB Theory of Knowledge Period 4 11-7-15 TOK Essay: â€Å"Without application in the world, the value of knowledge is greatly diminished.† Consider this claim with respect to two areas of knowledge. Knowledge can be defined as being skills or information acquired through experiences or encounters, an awareness of familiarity gained from an experience, and a theoretical or practical understanding of a subject. The last of these definitions is more of an arguable definition. There are vast amounts of ways to gather, understand, and interpret knowledge and even more areas to apply it to. As humans, we are bound to the fate of discovering more and more about the universe through continuously accumulating and unearthing new knowledge. Humans have been able to disclose new information in a variety of manners. For the sake of this essay, I will be considering knowledge’s â€Å"application in the world† as application in the both the modern and future world. Since the beginning of time, man has had a God, or many Gods, who guide them throughout their lives with a universal set of beliefs and morals. For instance in the Christian faith, God and Jesus teach lessons of how humans are meant to act in the real world. For example, The Parable of the Lost Son (Luke 15:11-32) employs the lesson of forgiveness and love, which are teachings from the Bible. This type of knowledge gained from religious experience is meant to be utilized in the real world and not in theory.Show MoreRelatedKnowledge Management Process The Organization1561 Words   |  7 Pagesuseful is also known as knowledge management. In this, the organization is enabled to grow, adapt to changes and meet customer demands. The information age has a most certain influence on how the organization manages knowledge. This is true of whether that knowledge is unique to the organization, or shared to external organizations. Today there are various ways to collect and compile data and turn that data into useful information; however, without the use of knowledge management, then data, informationRead MoreIs It Important For Knowledge?1309 Words   |  6 Pagesthat specific knowledge not tested in the area of study I want to pursue. After all is it necessary to dive into the depths of integral calculus to become a psychology major? Yet at the same time I wondered how not exploring in depth material may hinder the understanding of complex concepts. Although, these concepts are distinct thoughts both seem to have logical questioning behind them. Thus, the dilemma of this particular thinking have lead me to ask, is it important for knowledge to be applicableRead MoreThe And Transformational Transactional Organizational Theories Of Leadership1735 Words   |  7 Pageslinks with its followers by communicating the importance of having a shared mission; and encouraging organizational commitment by its members (Garcia-Morales et al., 2012). Transformational leadership elevates intrinsic values to leadership qualities by redefining perceptions and values (Hunt Fitzgerald, 2013). The Burns Transformational Leadership Model embraces the idea of motivating followers, and seeking mutually beneficial goals through a common shared vision (Westerlaken Woods, 2013). AccordingRead MoreMulticultural Education Is An Essential Component Of School Reform917 Words   |  4 Pageslessons in human relations and sensitivity training, units about ethnic holidays, education in inner-city schools, or food festivals. If multicultural education is limited to these issues, the potential for substantive change in schools is severely diminished† (Nieto, 2012, pp. 40). Just exactly what is multicultural education and how do we as educators incorporate it into not only our classes, but into our curriculum and even more, our everyday lessons? The education system is made up of a wildlyRead MoreA New Standard For Company Culture And Success854 Words   |  4 Pages Gmail has been a huge success but Google’s initiative to reward every googler who purchased a hybrid car with $5,000 failed (Bock 324). The company has experienced, however, relatively low failures to their amount of success. They have brought knowledge to many satisfied customers and even produced a mainstream word; people say â€Å"just google it!† when they want to know something. Google also shares some of its philosophy with Netflix, another widely successful company. Netflix and Google both haveRead More Traditional vs. Modern Society Essay example817 Words   |  4 Pagesheritage. Marriage in these societies is usually based on the best dowry, rather than being based on love like most modern marriages. Traditional societies believe that family heritage is what holds a family together. These societies have ascriptive values, meaning to follow their familys ancestry and way of life. In modern culture, an individual has the power to decide for him/herself as to what he/she wants to attain in life - including an education, career and mate. To those of us living in a modernRead MoreThe Effect Of Various Shading Conditions On Absorbance951 Words   |  4 Pagesin absorbance over 50% shaded. Since each shading condition did result in a significant decrease in percent change of absorbance, shading techniques can be used to prevent superfluous vegetation growth because a decrease in percent change showed diminished activity of Photosystem II which reduces the ability for a plant to grow. The purpose of this experiment was to observe the effects of shading on the rate of activity of Photosystem II. Photosystem II is part of the light dependent reaction ofRead MorePride and Prejudice and Letters to Alice on First Reading Jane Austen.1574 Words   |  7 PagesPrejudice and Letters to Alice on First Reading Jane Austen.’ Compare how these texts explore relationships identity. Through the contextualisation of texts, connections can be made which reinforce or challenge responder’s perspectives on universal values. Universal truths carry meaning which are able to transcend changes in social, cultural and historical context in order to continue influencing responders of today. The importance of relationships within the lives of individuals within society hasRead MoreTheories and Philosophies of Human Resources Development1319 Words   |  6 Pageswhich can then be contributed to the organization, are strong human assets. Such assets greatly enhance the potential for the organization to function on a proficient level and to advance economically. Human capital development, then, is the progress of employees’ skills and assets that can be contributed to the organization. In order to better develop an organization’s human capital or, in other words, the value of the employees an organization has, it is important for organizations to offer trainingRead MoreEssay about Full-Range Leadership Model 1028 Words   |  5 Pagesto the ongoing issue. It is also likely that the trend of accidents began because of LF leadership. Since there was not a trend of accidents before, there was little or no attention paid to driving safety at that time, and this likely created a diminished focus on driving safety. In order to address this problem, I plan to use various styles of transformational leadership to kludge the Wing Safety office into a cohesive and effective team. To start, it is critically important to use an Inspirational

Rfid Tags Free Essays

RFID TAGS Introduction Over time, the ways products have been tracked through the supply chain have changed just as technology is constantly progressing. Yet, there are still constraints to improve the methods of tracking and shipping due to the lack of technology in these fields. Bar codes have helped but still need human interference. We will write a custom essay sample on Rfid Tags or any similar topic only for you Order Now Many companies are starting to turn to radio frequency identification tags. RFID tags can help companies with tracking and shipment of any product and reduce time to improve customer satisfaction. Wolff, 2001) Companies such as IBM who are producing the tags have started to think of ideas to revolutionize this plan. The RFID tags can help track products as they enter and leave warehouses, and can speed up the shipping process. They can be put into different products and even use them in such ways as at the grocery store instead of having cashiers and cash registers. (Wolff, 2001) The superstore, JC Penney, is interested in taking advancements with the RFID tags. These tags are programmable and cannot get damaged like barcodes can. In the 21st century, we are constantly moving forward with such innovations. The RFID tags are currently in use by some companies already, and being modified by others for their particular needs. These tags could open doors for many new inventions and help us progress into a faster-moving and progressing world. Background Radio frequency identification has been said to go as far back as World War II. Countries were using it for tracking planes and other means of transportation by radar. The major super powers of World War II such as America, Japan, and Germany, all had been using this technology. Germany was the first to discover that the sound wave would change depending on how their pilots came back to base. This helped them determine whether enemies or their own pilots were coming into their territory. (Roberti) From this, scientists kept progressing with different types of radiofrequency tags to identify sole objects. From the advancement in this form of technology, anti-theft tags were created, which sends a signal when it is not paid for and someone tries to leave the store with this item. The US government has also been working with RFID tags with tracking nuclear supplies, along with rucks to help while delivering different things. (Roberti) The tags are being used today in major companies such as Wal-Mart, to track products throughout the supply chain. EZPASS is probably the best example of usage of the RFID tags. Mobil Exxon currently uses RFID tags with their â€Å"speed pass. † This speed pass allows customers to buy petrol without using any method of curre ncy. The RFID transponder takes the identification number of the customer and then charges the amount to an existing credit card. Roberti) The RFID are in use majorly today and are going to keep advancing through time. Potential Benefits The expansion of the radiofrequency in and of itself is a huge accomplishment for society, and all around the world. These tags can help with tracking products, quicker payments, decrease waiting for customers, healthcare, medicine, and so much more. EZPASS uses these tags already and decreases travel time because they have â€Å"EZPASS only† lanes when paying tolls. The RFID tags can be smaller than someone’s fingernail but can still be tracker anywhere. Hopefully over time, these tags will take the place of all barcodes and will not need human interference. Grocery stores can use these tags in their products to just bill you through the scanner as you leave the store, which IBM suggests. You can see a commercial of this in an IBM commercial for their RFID tags and what they can bring. That would just be the beginning, since now they are suggesting injecting patients with RFID during their surgical implants to detect healing processes. Innovapaedics’ long-term (approximately five-year) goal is to offer a ‘Smart Implant’ solution that would include RFID tags and sensors permanently attached to implants. After an item is implanted into a patient, its RFID sensors would detect pressure and temperature changes, among other events, in order to track a patient’s healing process, as well as the device’s condition, and transmit that information to a reader. † (Swedberg, 2003) Legal and Ethical Issues/S ecurity Concerns Many of the problems with the RFID tags is the privacy issues and concerns that may come into play. These tags could be used to benefit everyone but could also be used to harm. If they are going to be used in more and more products and maybe even into people for health-related purposes, this raises concerns for governments across the globe, as well as their citizens. Such worries could be the fear of data being intercepted from a third party, or the rights of a person being violated by accessing private information. (Legal issues) The tags could be used to spread viruses, breaching confidential data, or to gain unfair advantages in business to get a lead on the competition. Legal issues) Tags could also be used to track people with the tagged items, which could lead them to credit accounts and help with fraud. (Legal issues) Also, the tags could help lead to corruption and destruction of one whole RFID network if it gains access to one tag and breaks in. If these RFID tags are injected into people for surgical purposes or for other things in the future, can they get viruses do to t he computer chip? These are all issues that need to be resolved or find consequences for such things. Social Problems Many of the problems with the RFID tags all relate back to privacy. These tags can be tracked at great distances, while sometime the user of the product has no knowledge of the tag being there. These chips can be in phones, as well as other electrical items. With the knowledge of these tags, people can stalk other people if they gain access to the RFID network for that item and tag number on the item being utilized by someone else. As stated here, â€Å"The concern increases as information related to a variety of objects becomes linkable to the identity of their users thus adding data of a personal nature to the data that is being stored and exchanged. In addition, if such data is used to create profiles their use  may limit the freedom of choice of users and lead to opaque decision making about individuals. † (Royer) This shows that there is a way to access personal information which could create major problems with identity theft and other things alike. These tags, when implanted into a human’s body, could have a defect or change a person’s nervous system, or chemical balance. This could lead to different perception, different thought process, or could seriously injure a human or cause them to do something irrational which they wouldn’t normally do. Conclusion The radiofrequency identification tags can be used to benefit the way the world works through the supply chain, and much more. This could literally change the way we live day to day life if we allow it. The tags are already being used by EZPASS and at Mobil Exxon stations. If funded right, these could be used for products in our grocery stores so shoppers don’t have to wait on line to pay for groceries. These types of chips and tags are already being used for cows and pets when they go astray, so their owners can find them with a form of a transponder. There are also problems with these tags that someone could put a virus in place and manage to destroy the network and hack into people’s personal information. This could also be utilized for terrorism with different countries such as in the past with the transportation of the nuclear materials. A lot of work needs to be done but with the right resources and workers to put this into action, they can use the tags to help the world become a more convenient place. References Legal issues ; concerns- rfid. (n. d. ). Retrieved from http://ukrfid. innoware. o. uk/rfid_legal_issues_;_concerns I chose this source because it spoke of all the different legal issues and concerns of the RFID tags. It explained the different ways which I was unaware of that helped me further understand the severity of the things that could go wrong with the RFID tags. Pierce, A. (2004). Radio frequency identification tags. Tech Directions,  63(6), 11-11+. Retrieved from http://search. proquest. com/docvie w/218522558? accountid=14541 I picked this source because it gave more information on the radio frequency identification tags. It helped show me the different benefits of the RFID tags and what they can be used for. Roberti, M. (n. d. ). The history of rfid technology. Retrieved from http://www. rfidjournal. com/article/view/1338 I chose this source because it told me all about the history of radar and how it progressed to become what we have today and all the different inventions along the way. It showed how the radar started around World War II and how it came to where we are. Royer, D. (n. d. ). D7. 7: Rfid, profiling, and ami. Retrieved from http://www. fidis. net/resources/deliverables/profiling/d770/doc/24/ This source gave the information of how the RFID tags can have different negative effects and what they could be. It gave many examples of the different types of problems there can be. Swedberg, C. (2003, February 5). Retrieved from http://www. rfidjournal. com/article/view/10391 Wolff, J. A. (2001). Rfid tags – an intelligent bar code replacement. Retrieved from ftp://ftp. software. ibm. com/software/pervasive/info/tech/gsoee200. pdf How to cite Rfid Tags, Papers

Implication of Social Media Marketing

Question: Discuss about the Implication of Social Media Marketing. Answer: Introduction In the recent days, with the advancement of the technology, the use of social media has become very popular for people from all section of the people of the society. Tuten and Solomon (2014), believes that in the context of the present days, the use and the application of social media marketing has been adopted by all types of business organizations in order to promote the value of their products and service. Ashley and Tuten (2015), have defined that social media marketing as an effective way for the business organization that helps them to connect and communicate with all potential customers of the society. In the recent days the tools that are used by the private business companies has undergone huge change. They have adopted various innovative ways of marketing and promoting the products and service that has helped them to gain competitive advantage in the tough and challenging business environment. Within the last decade with the advancement of the communication technology, the virtual form of communication among the people have increased have become popular. This review examines the current literature that discusses the advantages and drawbacks of the use of Social media marketing in modern day business. It also compares the various themes that are associated with social media marketing. Finally it attempts to identify the gap that exits the current literature about social media marketing research and also points out the area of the topic that needs to be improved for future research work. Definition of Social Media According to Cader and Al Tenaiji (2013), it is important for all business stakeholders to understand the importance of and the terms related to social media and networking, which will help them in applying the protocol in all types of promotional activities. The terms related to Web 2.0, which is a user way to define the application bid World Wide Web is crucial in the context of the defining the social media marketing. Chang et al. (2013), believe that the application of the social network depends on the ability of the user to accept the use of the modern technology in daily life rather than overall improvement of the technology. For example in the rural areas, the local inhabitants are not comfortable with the use of modern technology and hence, it is not possible for the business organization to communicate with the rural people with the help of Social media marketing. Vinerean et al. (2013), have defined that the social media as a broader software tool, which contains user gener ated content materials that can be shared via online sources. There are few of the basic requirements of the social media network that can need to be a part of the social media website. These include all detail information of the use that they are willing to share among the public and also provide the permission about to the people, who will able to access the information. The users also need to have the ability to provide opinions and comment to certain post and discussions that is trending in the online forums. Thus, the social media makes it possible for all types of people all across the globe to share their thoughts and opinion to the public. According to Constantinides (2014), the phrase, social media is quite different from the terms related to social network. In the social media the users get the opportunity to participate and thus be a part of the online forum. The social media also provides the platform for the social network, which can be used by the business organizations to communicate with all potential customers. The social media thus provides the information to the buyers about the product or service that they are willing to purchase. Hays et al. (2013), have mentioned about the importance of the terms Consumers Sentiment towards Marketing, which is one of the important factors for measuring the level of customer satisfaction and also get their opinions. The feelings and belief that are associated with the customers about certain products can also be measured with the help of this parameter. Keegan and Rowley (2017), have argued about that the use of social media marketing is limited up to the point to which, t he customers can make uses the social media for collecting information. In the present days, social media is not only regarded as the site for communicating with friends and families, it also became a site, where it is possible get all necessary information about different brands and the products they are offering in the market. The Innovation Adaptation Process is one of the main instruments that can be used by various business organizations that help to improve the popularity of the social media among the customers. With the help of the principles of the Innovation Adaptation Process it is possible for the marketers to prepare the marketing campaign plans. With the highly developed search engine optimization tool, it is possible to improve upon the techniques that are used by the marketing experts to improve upon the social media marketing techniques. Social Media Marketing as a Tool for Raising Brand Awareness With the advancement of the social media, there has been increased use of the online communities and forums that allows the customers to provide reviews and feedbacks about the experience they have related to the use of products and services. With the help of this idea all the major brands have introduced the idea about the virtual brand community. According to Hudson and Thal (2013), in the present days, all the major brands of the globe have dedicated sites that help them to directly connect with the customers. This has also allowed the customers to provide important feedbacks about the positive and negative feedbacks about the quality of particular products and service. The use of brand community ensures that customers using the same brand products from all parts of the world stays connected. Stelzner (2013), has mentioned that it is important for the brand to increase their popularity that will help to raise the level of brand awareness among the people. In the virtual brand community, the customers can also get information about the latest products that are being launched in the market. The customers can also discuss about the issues that they are facing while using certain products. It is essential for the companies to ensure that they are have high level of reputation and trust in the market, which help in creation of the brand awareness among the public. According to Dahnil et al. (2014), the virtual brand community can be of different types depending on the types of customers they have. For example, there is Electronic Consumer to Consumer Interaction Forum, where the customers discuss and get information about the latest electronic gadgets that are to be launched in the market. This forum provides the opportunity to all the passionate electronic lovers to interact and discuss about the latest products in the market. The analysis done by Tiago and Verssimo (2014), suggests that these online forums of electronic products have a huge influence over the decisions that are made by customers over the choice of products and brands. Moretti and Tuan (2014), have listed 7 factors that mainly influence the customers from the online virtual community. The content and security along with the quality of the products are few of the influential elements that have direct effect over the decision made by the customers. The atmosphere and the conven ience of getting it purchasing a product will help to enable the customers and encourage them to choose a certain brand over the other. The social media giants such as Face book, MySpace or YouTube have seen huge increase about the total number of users. According to Leung et al. (2015), the use of the Social media platforms for marketing has proved to be highly economical and financially beneficial for all large and small scale companies in the marketing activities that aim to improve the level of brand consciousness among the customers. Another main advantage of the Social media Marketing technique is that there is no investment that is needed (Armstrong et al. 2016). This can be especially beneficial for the small scale companies and also the Start ups. With almost no major investment they get the chance to communicate with wide range of customers. It is also regarded as one the most reliable source that can use to provide information about the business policies. The social capital is one of the vital important elements of the customer care management, which help the company to deal with the public relationship. This relationship is one of the main components of psychology that is created among the customers. With the help of social media marketing, it is possible to establish positive impact on the people. Drawbacks of Social Media Marketing In spite of fact that there are many advantages that are associated with the use of social media marketing, the drawback that are associated with the use of the social media prevents the business organization to make necessary improvements. According to Tsimonis and Dimitriadis (2014), the time that is needed to invest in the social media marketing can be one of the major causes of downfall of the company. As the online social media provides opportunity for all types of people to express their thoughts and feedbacks about the products, it can be misused by the users to give negative and false information about the information of a product. As the opinions and feedbacks that are provided by the people on the social media platforms have the huge effects on the mindset of the people. Hence, all the companies has to invest huge time in order to monitor all the feedbacks that are provided by the people and also remove the false information that are being provided by the people. The trademark and copyright related issues is also one of the major drawbacks of the use of the social media as a source of marketing. The brand logo and trademark is one of the essential parts of all reputed brands of the globe, which is regarded as the intellectual property of the company. The social media also provides the opportunity to fake the brand logo and trademark of reputed multinational companies and provide false information about the company to the people of the online virtual forums. There are many third party groups within the social media, that participate in the social media forums and these party can create false impression upon the people about the brand image of the company. Hence, Malthouse et al. (2013) have suggested that it is the duty of the marketing agents to ensure that they regularly monitor the online social media forums. With the increase in the number of cyber crimes in the modern days, it is the duty of the marketing managers to ensure that they use proper cyber security system in order to prevent the misuse of social media platforms. According to Zeng and Gerritsen (2014), the viral advertising is also considered one of the disadvantage of the social media marketing that generally spreads false and fake marketing. Gaps in the Current Literature With the increased use of the social media sites, wide range of information is available in the public domain to deal with the research work. The current research work will help to improve upon the awareness level of social media marketing upon the marketing managers of the company. However, the current literature does not provide enough information about the drawbacks that are associated with the use of social media marketing. It also does not provide enough evidence about the ways to deal with the negative impact of the social media marketing. As in the current age the social media is undergoing huge transformation, it is the duty of the research workers to develop better and improved ways of implication of social media marketing. Conclusion In conclusion it can be said that the use of social media marketing has wildly become popular in the current age. Every business organization can use this form of marketing in order to seek attention of wide rates of customers. In spite of the fact there are many drawbacks the implication of social media in marketing in the future can be of great use. Reference Armstrong, C.G., Delia, E.B. and Giardina, M.D., 2016. Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings.Communication Sport,4(2), pp.145-165. Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Cader, Y. and Al Tenaiji, A.A., 2013. Social media marketing.International Journal of Social Entrepreneurship and Innovation,2(6), pp.546-560. Chang, Y.T., Yu, H. and Lu, H.P., 2015. Persuasive messages, popularity cohesion, and message diffusion in social media marketing.Journal of Business Research,68(4), pp.777-782. Constantinides, E., 2014. Foundations of social media marketing.Procedia-Social and behavioral sciences,148, pp.40-57. Dahnil, M.I., Marzuki, K.M., Langgat, J. and Fabeil, N.F., 2014. Factors influencing SMEs adoption of social media marketing.Procedia-social and behavioral sciences,148, pp.119-126. Hays, S., Page, S.J. and Buhalis, D., 2013. Social media as a destination marketing tool: its use by national tourism organisations.Current issues in Tourism,16(3), pp.211-239. Hudson, S. and Thal, K., 2013. The impact of social media on the consumer decision process: Implications for tourism marketing.Journal of Travel Tourism Marketing,30(1-2), pp.156-160. Keegan, B.J. and Rowley, J., 2017. Evaluation and decision-making in social media marketing.Management Decision,55(1). Leung, X.Y., Bai, B. and Stahura, K.A., 2015. The marketing effectiveness of social media in the hotel industry: A comparison of Facebook and Twitter.Journal of Hospitality Tourism Research,39(2), pp.147-169. Malthouse, E.C., Haenlein, M., Skiera, B., Wege, E. and Zhang, M., 2013. Managing customer relationships in the social media era: introducing the social CRM house.Journal of Interactive Marketing,27(4), pp.270-280. Moretti, A. and Tuan, A., 2014. Social media marketing and relationship marketing: revolution or evolution? A first step analysis.Sinergie Italian Journal of Management, pp.115-137. Stelzner, M.A., 2013. Social media marketing industry report. Retrieved September 30, 2013. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media.Marketing Intelligence Planning,32(3), pp.328-344. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36..