BRL Hardys post-merger success Term Paper Example | Topics and Well Written Essays - 1750 words

BRL Hardys post-merger success - Term Paper Example They also made similar acquisitions in France and Italy and these acquisitions were particularly targeted as credible organisations. It became relatively easier to effectively operate in the industry since there was a clearly defined network of distribution channels. The main advantage of mergers and acquisitions is that they give the company competitive advantage in that the resources are pulled together and new knowledge is introduced to the company by the people crossing the floor from the other company. The company immensely gained from the wealth of knowledge brought by people who moved from the other companies. On the other hand, it can be noted that acquisitions of reputable companies helped the company to gain a competitive advantage as a result of clearly defined distribution channels that already existed in the market. The other factor that contributed to BRL Hardy’s post merger success is a result of the stance taken towards changing the culture of the organisation. However, the new management which assumed top jobs at the merged companies was comprised of ex-BRL executives and focus was primarily aimed at the Australian market which was believed to be supportive of the company’s quality concerns. However, the company adopted a decentralisation approach whereby the middle managers were given the autonomy to make decisions in their operations as a way of improving the overall operations of their responsible departments. As such, the managers were empowered to make decisions while at the same time holding them accountable to their actions as a way of ensuring that there is conformity with the set organisational goals. By virtue of allowing the managers to make decisions in their operations, the organisation is likely to positively grow given that they will be motivated such that they w ill also develop a sense of belonging to it. Empowering the managers also helped them to be creative which positively contributed to the growth of the organisation. The other factor of BRL Hardy’s post-merger success can be attributed to the stance it took in sourcing the grapes used in wine production. Having realised that there were risks associated with the production of the grapes, the organisation decided to form joint ventures with different farmers in an attempt to ensure consistency in supply of the grapes even during periods of unprecedented events that can negatively affect supply. On the other hand, the company acquired expansive land to grow grapes and this was a good move given that it was always assured of abundant grapes should anything unfavourable occur in the environment. On top of that, the post merger success of the organisation in question can be attributed to the marketing strategies implemented such as the branding and labelling strategies. Whilst it is generally appreciated that branding a product like wine is a bit challenging from a global perspective, the company adopted a labelling approach especially in UK where it witnessed improved sales of different brands that were offered on the market. 2. Basically, the main essence of tensions between Steven Davies and Chris Carson is mainly concerned with the marketing strategies to be implemented. The head office in Australia was particularly concerned with endorsing the Australian brand of wine while Carson who operated in UK was of the opinion that this brand had been eroded especially in UK hence there was need for branding. This was the major source of tension especially with regards to the marketing strategy. Basically, branding is a basic tenet of marketing strategy given that it makes a clear distinction between different brands. Carson is of the view that there is need to relabel, reposition and relaunch the wine brand particularly in UK but this

Detecting Breast Cancer in Women Under the Age of 50 Dissertation

Detecting Breast Cancer in Women Under the Age of 50 - Dissertation Example ....35 7.5 Data Analysis ............37 7.6 Reliability and Validity......41 7.7 Ethical Issues42 8.0 Discussion Point...48 8.1 Discussion .........49 8.2 Recommendation for further research ............49 9.0 References ..........52 10.0 Bibliography ..........61 11.0 Appendices ........63 Appendix 1 Letter to the Department Manager...64 Appendix 2 Letter to the Ethics Committee66 Appendix 3 Questionnaire for the interview of medical workers..68 Appendix 4 Abbreviations...69 1.0 RATIONALE The two most popular methods used for screening breast cancer today, are Contrast Enhance Magnetic Resonance Imaging and Digital Mammography. Each method has it's own distinct advantages over the other and also lags behind in certain areas when compared with the other. This study will compare and contrast these two methods by using the tests on a sample population in the specific age group of women below 50 years of age and recording them in an organised fashion. At the completion of the research, I propose to conclusively find which method is better at detecting breast cancer in women under the age of 50 years and to support this conclusion with results gathered through the research conducted. 2.0 OBJECTIVE 2.0 OBJECTIVE The objective of this research project is to develop a better understanding of the appropriate use of MRI and Digital Mammography in detecting breast cancer in women under the age of 50. The report also discusses the strengths and weaknesses of each method. The major issues faced were: 1) Identifying the timing of breast cancer screening for women under age 50. 2) Regular screening involved higher costs without a clear... One out of eight women in the developing world is estimated to develop breast cancer at some stage of their lives (Nkondjock, & Ghadirian, 2005).Mortality caused by breast cancer is especially high among women between the ages of forty and forty-nine. Early, accurate detection leading to effective and less drastic treatment methods can significantly reduce the trauma associated with breast cancer, resulting in better prognosis and management of the disease (Taft & Taylor, 2001). Mammography, one of the earliest methods of breast cancer screening (responsible for a 34% decrease in mortality rate among women) was subsequently found to have not detected 25% of malignant Breast cancers in early stages, thus creating a need for a better screening procedure (Taft & Taylor, 2001). Among the numerous diagnostic tools developed using new technology, FFDM and MRI offered prospects of better efficacy in the detection of breast cancer, especially critical for women aged below fifty since they tend to have denser breasts, which impair the capability of the diagnostic tools, particularly in the case of noncalcified breast cancers. The risk of malignancy is at the same time higher in dense breasts, making early detection even more important. Magnetic Resonance images are created by recording the signals generated after radio frequency excitation of hydrogen nuclei (or other elements) in tissue exposed to a strong static magnetic field. The characteristics of these signals vary according to the type of tissue under observation.