The global financial crisis-Brand management Essay

The global financial crisis-Brand management - Essay Example One strategy that the companies can use to maintain the unique value of their brands during global financial crisis is by engaging the customers as during these economic downturns excellent opportunities for innovation are provided (Roll, pp6). Customers cut down on consumption during financial crises, thus brands can initiate measures that take off their minds from the difficulties of consumption and focus them on the worthy features of the brand and co-create value with them. This strategy also helps minimize loses and more importantly, it successfully protects the companies brand image and brand equity. Singapore Airlines is a company that perfectly used this strategy to maintain the value of its unique brand. During the deadly SARS breakout in South East Asia when customers were afraid of flying, Singapore Airlines offered its customers very innovative vacation packages that encouraged customers to travel thus maintaining their status (Roll, pp7). Creating exciting customer interactions through activities such as product bundling to enhance value and promotions with creative alliances such as celebrities and travelling can also be used to maintain the unique value of a brand during such situations. This strategy takes off the focus of the customers on price and reiterates the commitment of the brand to engage and value customer support (Gelder, p102) Although this paper has discussed two strategies to be used during such situations, there are other strategies that are equally viable. Financial upheavals negatively impact the trust of customers on a brand. Therefore, during such situations it is the responsibility of the companies to devise new strategies that can maintain the trust of their customers on their brands. Brand differentiation is a very important strategy in today’s competitive market where new products are coming in everyday. In

Gabriel Oak Essay Example for Free

Gabriel Oak Essay How do you account for Bathshebas choice of husband when she could have married either Gabriel Oak or William Boldwood? Bathsheba married Troy because he offered her an exciting lifestyle full of lust and venture. On the other hand, she rejected Oak and Boldwood because they offered her a secluded life of security in a traditional living. The book was written in episodes for a Victorian magazine. People of the times expected a happy ending, Hardy wanted to please his readers but incorporate the hardships of life at the same time. He structures the book so that Bathsheba is dragged through her misfortunes and undeserving men, whilst throughout the duration of the book the readers still feel that Bathsheba should ultimately be in wedlock with Gabriel. This is clever of Hardy because despite the tragedy of death there is love to sooth the mind. In the time in which the book was written, men and women were only allowed to be together if the Lady has a chaperone, this was the socially accepted thing. Therefore, if a man got a woman pregnant it would be unacceptable of him not to marry her. Hardy felt that women were treated badly in the eyes of society. He felt that when women were married, the behaviour and character of the man they were married to shaped their lifestyles. In the Victorian period, women who did not marry found it very hard in society. They depended on their own financial security and were looked down upon because they were not married. He felt that women were swept up in the excitement of new love and lust and when they were married without true love, they would regret the mistake for the rest of their lives. Scarlet fever was the nickname for the obsession that the local girls had for the officers in the regiment who settled in their town, their scarlet coats being the basis of this nickname. Hardys Aunt Martha was in fact one of the victims of Scarlet fever. She ran off with a cavalryman, John Breton Sharpe. This may have been his inspiration for the character of Troy: attractive and exciting on the outside but fickle and insecure on the inside. When Troy and Bathsheba first meet, in chapter 24, the corner of her dress gets caught in his spur and as they struggle to untangle themselves he is very bold and brazen to her. He makes flirtatious comments that appeal to her vanity, Thank you for the sight of such a beautiful face! Although Bathsheba is flattered by his compliments, she does not know how to handle his over confident behaviour and is eager to get away because she is alone with a single man in the dark; with a reputation to uphold. She suggests that he is only entangling her dress further so that he can keep her there, O, tis shameful of you; you have been making it worse on purpose to keep me here you have! After he finally looses the dress from his spurs, he is even as daring as to make a reference to marriage, I wish it had been the knot of knots, which theres no untying! This makes her even more desperate to get away and on her retreat he makes another remark that makes him ever more attractive to Bathshebas vane nature, Ah, Beauty; good-bye! When Bathsheba, returns home, she learns from Liddy that Troy is high-born and very intelligent; He was brought up so well, and sent to Casterbridge grammar school for years and years. , Hes a doctors son by name and an earls son by nature Nobility of blood will outshine even in the ranks and files. Already, Bathsheba is attracted to Troys Redcoat exterior and his bold flirtatious manner. At their next meeting, Troy succeeds in dazzling Bathsheba with his witty remarks about men and their love for women; Probably some one man on an average falls in love with each ordinary woman such a woman as you a hundred men will always covet and once again he showers her with compliments; I would rather have curses from you than kisses from any other woman. Troy finally achieves to bewitch Bathsheba in chapter twenty-eight. When Bathsheba and Troy meet in the ferns, Troy impresses her with his skill with a sword. He tells her that the sword he is using is blunt when really it is razor sharp; No edge! This sword will shave like a razor. Troy takes the liberty of slicing a caterpillar that had settled on Bathshebas chest and cutting a stray lock of her hair. At this point, Hardy may have been influenced by the poem written by Alexander Pope called The Rape of the Lock. In this poem, Pope writes about a man named Lord Fermor, who cuts a lock of hair from the Lady Arabella except for the loss of your hair, which I shall always name in reverence. This is a symbol of sexual achievement. Later on in the book, we found out that Troy is also in the possession of a lock of Fanny Robins hair, so this would lead us to suspect that Troy regards this as trophy collecting or personal reminders of all the women he has seduced. Troy is the first man to kiss Bathsheba and this has a definite impact on her. The minutes interval had brought the blood beating into her face And enlarged emotion to a compass which quite swamped thought He had kissed her. After this event, Troy travels to Bath and Bathsheba follows him for many reasons. One of these reasons is that when she is on the road one afternoon, she meets Farmer Boldwood. He is obsessively in love with her and shouts at her, threatening Troy and cursing his name; Ill punish him be he soldier or no if he were one hundred men Id hose whip him. Bathsheba is very frightened for Troy and thinks long and hard about what to do in her trivial situation. She decides to go to Bath. She will warn Troy not to come back and to see him one last time before she end their relationship; Her plan was now to drive to Bath during the night, see Sergeant Troy in the morning before he set out to come to her, bid him farewell and dismiss him. Although this seemed like the best thing to do to save anyone from getting hurt, Bathsheba talks with Gabriel about the reasons for her ultimate commitment to Troy; I went to Bath that night with the full intention of breaking off my engagement to Mr. Troy Well I was alone in a strange city, and the horse was lame I saw, at last, when it was too late that scandal might seize hold of me for meeting alone him in that way. I was coming away when he suddenly said he had that day seen a woman more beautiful than I, and that his constancy could not be counted on unless I at once became his And then between jealousy and distraction I married him. Here we see one of the main reasons that Bathsheba married Troy he made her desperately jealous by manipulating her emotions.

General Environment Facing Under Armour Marketing Essay

General Environment Facing Under Armour Marketing Essay Target in men, women and youth. (Under Armours diverse product line for men, women, and youth is complex, but the message is simple: wear HeatGear when its hot, ColdGear when its cold, and AllSeasonGear between the extremes.) Cultural differences. (Product transcends cultural differences and it is appealing to many athletes, regardless of nationality; Under Armour is puisuing a worldwide scope via regionalization.) Economic Increase economic condition by improving the sales balance and reducing the seasonal variability in sales, inventory efforts and distribution. Economic risk. (The degree of economic risk associated with the premium pricing and Under Armour is feeling the effects of the current declining retail consumer market that is affecting the broader economy.) Current economic downturn challenges Under Armour to compete against major rivals. Political/ Legal The company works with multiple licensees directly throughout the product development process to ensure that the products are aligned with its brand and quality expectations. Under Armour does not have a patent on any of the materials use in its products. Therefore, it needs to be cautious in its licensing agreements so companies do not steal its know-how and introduce their own versions. Under Armour signed a five- year partnership agreement in April 2009 with Cal Ripken, Jr. The intellectual property rights laws and regulations of countries in the global market vary dramatically. Sociocultural Under Armour missions is to enhance the experience for all athletes by applying passion, science, and the relentless pursuit of innovation to create clothing with temperature control, comfort, and flexibility. Under Armour has reached regular athletes, active outdoor enthusiasts, elite tactical professionals, and active lifestyle consumers. Planks shirt truly did regulate athletes body temperatures, lending to improved performance. Under Armour had five lines of clothing made for every climate. Footwear product line designed for high performance through a highly breathable and lightweight design. Global Under Armour is able to successfully penetrate the sports apparel market by using the image and influence of: domestic and international professional teams, collegiate teams, Olympians, and individuals. Under Armours products are sold worldwide, with the companys headquarters located in the United States and support offices in Hong Kong and Guangzhou, China. Under Armour sells products in 13 countries, including in-house distribution in the United Kingdom, Germany, and France. Sales in other Western European and Asian countries are done through partnerships and third-party distributors. Under Armour do not have to contend with the challenges associated with establishing manufacturing plants in foreign countries. Technology Plank created a synthetic shirt made of high-tech material that had a snug fit designed to feel like a second skin. Products are offered through the company website. For the first ten years of its existence, the company was able to sustain operations by using off the shelf software programs. Under Armour invested in a new SAP system. This system is a key to the companys ability to add products to list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Physical Environment When Plank was a football player he grew tired of having to change his damp, heavy t-shirt under his jersey, so he set out to create a unique product that would meet the needs of all athletes. Though the materials and technology used to create its products are not exclusive, by implementing an effective corporate strategy Under Armour has been able to fashion itself as a profitable business and remain a key player among competitors. Use Porters Five Forces Model to analyze the apparel, footwear, and equipment industry in the US. Given this analysis, is the industry attractive or unattractive? Porters Five Forces Model Medium threat to new entry Under Armour operates in a highly competitive industry where the dominant competitors have significant breadth of market coverage that is difficult to find an entry point. The main competitors have been advertising and establishing distribution channels, marketing agreements, and recognition for many years. High threats of substitute products Under Armours major competitors are Nike and Adidas with similar or competing product offerings. Under Armour does not have a patent on any of the materials used in its products. High intensity of rivalry among competitors There is stiff competition in the athletic apparel industry with companies of various sizes employing different strategies in order to attract consumers to their product and brand. The larger companies continuously increase competition by spending large amounts of money on product innovations, advertising, and sponsorship. High bargaining power of suppliers Under Armours customers is willing to pay the price for its products because their products have value in it. Some of it suppliers are commodities and thus are subject to price fluctuations; for example, petroleum-based materials are used in Under Armous products and the petroleum industry has experienced significant swings in price and relative availability in recent months and years. Under Armour relies heavily on suppliers and manufacturers outside of the United States. Seventy to 75 percent of the fabric used in its products comes from only six suppliers, lending to Under Armours weak position relative to its suppliers. Low bargaining power of buyers Under Armour has developed unique products that consumers value. The customer is willing to pay the price because the Under Armour product has value in it. Who are Under Armours main competitors? How do they measure up against these competitors? Classify the competition under the 3 Is framework immediate competition, impending competition, invisible competition. Competitor analysis Competitors Nike. Adidas combined with Reebok. Columbia Sportwear. SportHill. Immediate competition The immediate competitor is Nike. Nike is the leader in athletic shoes and captured half of the athletic shoe market. Footwear is new product line that was launched by Under Armour in fourth quarter of 2006. Under Armour is likely to introduce other athletic shoe like basketball shoe in future. It is a challenge of Under Armour to drive into athletic shoe market because Nike has already captured most of the market share in footwear. Another immediate competitor is Adidas. Adidas, who is the second largest athletic apparel manufacturer in the world after merging with Reebok. The apparel is major revenue of Under Armour. In year 2007, the apparel dominated 84% total sales of Under Armour. Reebok second largest manufactured in athletic apparel manufactured, so the merger between Adidas and Reebok become the immediate competitors for Under Armour. Impending competition The impending competitor of Under Armour is SportHill. SportHill utilizes the expertise of elite athletes to perfect its design and innovative new products. It is well known for quality, comfort and reliability. Their clothing can be found globally in most major retailer stores and can be purchased online. Therefore SportHill poses a threat to Under Armour. Invisible competition The invisible competitor of Under Armour is its suppliers. The intellectual property rights in technology, fabrics and processes used to manufacturer Under Armour products are generally owned by their suppliers and not unique to Under Armour. The lack of proprietary product rights, intellectual property rights in foreign countries, and a heavy reliance on relatively few third-party suppliers and manufacturers could adversely affect the long-term sustainability of the firm. Conduct a SWOT analysis to understand Under Armours strengths and weaknesses. Using the table below, conduct a SWOT analysis identifying the firms strengths, weaknesses, opportunities and threats in the table below. SWOT Analysis Strengths Employees work as one team. Plank manages his company with a unique team-driven style. Under Armour is one team and my job is to help ensure we operate and execute as one team. Strong leadership. Planks drive to keep trying even during difficult times when it seemed the company might never flourish is what made it possible. He knows every aspect of it because at one time he actually did the work himself. Under Armour sells products in 13 countries, including in-house distribution in the United Kingdom, Germany, and France. Under Armours accessories category is developed and managed directly by Under Armour. Under Armour possesses an efficient operations and distribution network. SAP system has the ability to add products to its list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Weaknesses Low level diversification. 84% of its revenue comes from athletic apparel and gear. Highly dependent upon premium priced products that are closely related. Opportunities Utilizing broad-based, frequently free endorsements and well-received publicity, Under Armour has also reached regular athletes, active outdoor enthusiasts, elite tactical professionals, and active lifestyle consumers. Success was initially slow in coming, but once Plank made his first big sale to Georgia Tech University, Under Armour grew rapidly. During 2007, Under Armour increased its marketing initiatives by opening self-owned retail and outlet stores. By leveraging its licensing partners (JR286, Inc. and USG), Under Armour can provide a wider range of branded products to its customers. Under Armour signed a five-year partnership agreement in April 2009 with Cal Ripken, Jr., a retired professional baseball player, to be their official uniform representative. Under Armour feels this is a great opportunity because Ripken previously was partnered with Nike. Threats The main competitors have been advertising and establishing distribution channels, marketing agreements, and recognition for many years. There is stiff competition in the athletic apparel industry with companies of various sizes employing different strategies in order to attract consumers to their product and brand. The larger companies continuously increase competition by spending large amounts of money on product innovations, advertising, and sponsorship. Under Armour faces several issues and challenges. These challenges include the current economic downturn, competing against major rivals such as Nike and Adidas/Reebok, and maintaining a positive brand image despite setbacks, such as the recent recall of its mens protective athletic gear. The lack of proprietary product rights, intellectual property rights in foreign countries. A heavy reliance on relatively few third-party suppliers and manufacturers. Under Armour relies heavily on suppliers and manufacturers outside of the United States. 75% of the fabric used in its products comes from only six suppliers. Conduct a Value Chain analysis to identify value-creating activities. Value Chain Analysis Firm infrastructure The companys operations from Planks grandmothers basement moved out into a manufacturing warehouse in Maryland. Human resource management Having been part of a sports team, Plank manages his company with a unique team-driven style. Under Armour is one team and my job is to help ensure we operate and execute as one team. Many of his first employees were his college classmates and teammates. Most of them are still with Under Armour and play important roles in management. In order to facilitate its international expansion, Under Armour hired several new executives with experience in international business, most notably Peter Mahrer. Technology development At the end of Under Armour first year of operations, Under Armour had five lines of clothing made for every climate, and the companys operations were moved out of Planks grandmothers basement into a manufacturing warehouse in Maryland. After Under Armour went public in 2006, Under Armour invested in a new SAP system. This system is the key to the companys ability to add products to its list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Procurement Under Armour relies heavily on suppliers and manufacturers outside of the United States. 75% of the fabric used in its products comes from only six suppliers. Inbound logistics For the first ten years of its existence, the company was able to sustain operations by using off the shelf software programs. Operations Under Armour licenses its brand name to independent manufacturers for other miscellaneous products such as bags, socks, headwear, eyewear and watches. The company works with multiple licenses directly throughout the product development process to ensure that the products are aligned with its brand and quality expectations. Outbound logistics After Under Armour went public in 2006, Under Armour invested in a new SAP system. This system is a key to the companys ability to add products to its list of offerings, as it allows Under Armour to manage a more diverse inventory and to ship directly to distributors. Products are offered through the company website and retailers, and the company stores in the United States, Europe, Japan, Canada, South Africa, Australia and New Zealand. Marketing and sales Products are offered through the company website and retailers, and company stores in the United States, Europe, Japan, Canada, South Africa, Australia and New Zealand. Service When customers would request products that Plank had not created, he would respond, Of course we make that! and then immediately go to work with suppliers and contractors to deliver on his promise. What is Under Armours business-level strategy? Is the strategy appropriate to offset the forces in the industry? Conduct an analysis of Under Armours business strategy by using the 4 Ps Framework. The 4 Ps Framework is used to understand a companys strategy based on its: Position (Mission, Values, and Vision) Priorities (what is important to the firm in the short and long terms) Payments (what it will spend its money on to reach those priorities) Performance (how it will measure success) Position The task at hand was to simply make a superior T-shirt and nothing more. Under Armours mission is to enhance the experience for all athletes by applying passion, science and the relentless pursuit of innovation to create clothing with temperature control, comfort and flexibility. Under Armours stated goal is to be a leading developer, marketer, and distributor of branded performance products. Ever since its inception in 1996, Under Armours leaders have strived to achieve the companys vision of becoming the worlds leading performance athletic apparel brand by employing a differentiation strategy through innovation. Priorities For short term, there appears to be a trend that sales are higher in the third and fourth quarters of each year, aligning with the football and basketball seasons and the traditional holiday gift-giving season in the United States. For long term, Under Armour has been able to quickly earn loyalty after a customer has had one or two good experiences with their purchase. Payments For short term, Under Armour has contemplated putting more emphasis on its baseball product line to improve the sales balance and reduce the seasonal variability in sales, inventory efforts and distribution. For long term, they have the technology in the fabric and the design and the features satisfy what the athlete needs. Their model is getting to the athletes-supplying them with great product that helps them perform better. Performance This is further evidenced by a 133 percent compound annual growth rate and an equally enormous increase in operating income from $5.7 million to $52.5 million between the years 2003 and 2007. As of 2007, Under Armour had $606 million in sales revenue, far surpassing its first years revenue in 1996 of $17 thousand. Do you recommend any changes to its strategy and/or foresee any challenges? Dependability on suppliers. Under Armour relies heavily on few third-party suppliers and manufacturers. Under Armour should try to find more suppliers for their fabric. Even if the price of fabric rises or suppliers stop supplying the company, Under Armour still has other suppliers to carry on its business. Strategies for competition. There is a stiff competition in the athletic apparel industry. Under Armour should do more advertising to bring awareness to people about the companys brand. This way, Under Armour could have more competitive advantages in the market. Lack of patents. Under Armour should apply for patents for its products innovations to prevent other competitors from duplicating its products.

radio-imaging effectiveness :: essays research papers

Radiation can be used in both diagnosis and therapeutic manners. The radiation emitted from radioisotopes can destroy tissue and in the therapeutic use: the destruction of cancerous and other dangerous tissues. And with diagnosis the gamma particle pass through the body tissues with minimal damage to a gamma camera. To evaluate the effectiveness of PET, SPECT, MRI and X-rays, we first need some basic knowledge on how each of them work. PET stands for positron emission tomography and works by an instrument collecting radiation emitted from a radioisotope injected the patient’ body. The strengths of emission are recorded by a gamma camera, which has a series of scintillation crystals, each connected to a photomultiplier tube. The crystals convert the gamma rays, emitted from the patient, to photons of light, and the photomultiplier tubes convert and amplify the photons to electrical signals. These electrical signals are then processed by a computer to generate images. The table is then moved, and the process is repeated, resulting in a series of thin slice images of the body over the region of interest (e.g. brain, breast, liver). These thin slice images can be assembled into a three dimensional representation of the patient's body Nowadays, PET scanning devices are most often used in conjunction with CT scanners, so that a more accurate image can be observed by the doctor for easier diagnosis of diseases or disorders. SPECT (Single Photon Emission Computed Tomography) works in a way much the same to PET. But the radioactive substances used in SPECT (Xenon-133, Technetium-99, Iodine-123) have longer decay times than those used in PET, and emit single instead of double gamma rays MRI has a more complex principle for its function; it works by creating a magnetic field so strong that the hydrogen protons in the body are forced into alignment with the magnetic field. Short bursts of radio waves are sent from the scanner into your body. The radio waves knock the protons from their position. When the burst of radio waves stops, the protons go back into position. They realign back to being in parallel with the magnetic field. As the protons realign, in a process known as relaxation, they emit tiny radio signals. A receiving device in the scanner detects these signals. The type of tissue can be interpreted from the strength of the signal emitted. Most of the hydrogen atoms in the body are in water molecules.

Girl Power

As a 44 year old father of a 16 month girl, I did not know how society planned on giving my daughter a sense of femininity. I mentally prepared myself to be a Daddy and give my daughter Isabel all the support and teachings I thought I was capable of. I knew that it was going to be a daunting task a single father to a daughter to give her a sense of girl power. I was surprised to find out the toy and media industries were not onboard with giving my daughter a sense of what it was to be a strong, powerful, and anything is possible little girl in today’s society.I’ve noticed that the toy industry and media tend to develop and promote their products toward boys. I realized that the two industries felt that girls would learn on their own what it was to be feminine and that the toys, television shows, and movies that are predominately marketed for boys wouldn’t affect that process. Poet, critic, and columnist Katha Pollitt who is best known for her â€Å"Subject to De bate† column in The Nation magazine describes her own experiences as a mother of a 3-year-old daughter and asking the questions of why the media is selling the stories they are to girls and boys.In the essay â€Å"The Smurfette Principle,† she asks the tough questions of why the she finds the high ration of male to female characters in most children’s books, television shows, and movies. Pollitt points out that, â€Å"many male characters are most often cast as active and outgoing and that female characters are most often stereotyped as quiet, hair bow-wearing sidekicks, helpers, or little sisters to the boys—even when the characters are friendly, fuzzy monsters† (544). It should be the parents, producers, writers and toy manufacturer’s pure responsibility to empower young girls.Pollitt states that, â€Å"Contemporary shows are either essentially all-male, like Garfield, or are organized on what I call the Smurfette principle: a group of mal e buddies will be accented by a lone female, stereotypically defined†. Many parents don’t ever think about the characters in a movie or television show and they those characters may impact are children. Growing up watching such children’s shows such as the Little Rascals confirms what Pollitt in expressing in the â€Å"Smurfette Principle†. It was a bunch of boys having fun and Darla was always tagging along.Darla was portrayed as a tough little girl you didn’t want to mess with. The show always had her in a dress, but if you messed with her she would give you a black eye. There was no semblance of any femininity what so ever about Darla. Producers and parents may not understand how much of an impact this character and many like it have an impact on our children. My daughter Isabel understands way more than I initially gave her credit for and she picks up on things like a sponge. Shows like the Little Rascals are giving her a false perception of wha t it is like to be a girl in today’s society.Cartoons play such a major role in the development of our children these days. Television, movies and toys play such a huge role in teaching are children to read, count, socialize and understand there place in society based on their gender. Much of what we see and read to our children teaches them that boys are more important than girls. Pollitt states, â€Å"The female is usually a little-sister type, a bunny in a pink dress and hair-ribbons who tags along with the adventurous bears and badgers† (345).This is due to the fact that most producers, writers and animators are of the male persuasion. â€Å"Boys define the group, its story, and its code of values† (345). Pollitt understands how these people are influencing the way our little girls are perceiving the world and themselves based on what they are watching. â€Å"Girls exist only in relation to boys† (345). The toy industry is one of the biggest offenders when it comes to portraying what a girl should want in a toy and how it fits her gender.One of the biggest offenders when it comes to commercialism of their licensed products is Sesame Street. For all the good they do promoting learning and gender equality they lack the determination to produce toys that little girls would identify with. The Muppets which are the important ones of Sesame Street are the personalities that kids identify with. All these characters which are turned into toys and pushed through commercials and ads are all male. Pollitt knew one little girl that was so upset when she found out that even Big Bird was a boy she stopped watching the show all together.The toy industry is not teaching are young girls that it is okay to like toy cars, tractors, blocks, Transformers and many more cross gender toys. The industry is changing, companies such as Disney, Cartoon Network, Nickelodeon, and Warner Brothers are making cartoons that have very strong female characters. An imaniacs, The Last Airbender, Scooby Doo, Kim Impossible, and Gargoyles all have strong female characters that show our young girls that they can play a major role, do anything, and be just as important as any male in society.I my daughter is finding herself even at this young age and I know she and I don’t have much time to reinforce her idea of gender equality. Pollitt ends her essay with, â€Å"it sure would help if the bunnies took off their hair ribbons, and if half of the monsters were fuzzy, blue – and female† (547). I know I have my work cut out for me just like Pollitt does, but it is a job a truly am thankful to have. Isabel will know where she stands in the world and that she is just as important as any little boy.

How to manage your time Essay

Carl Sandberg said â€Å"time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful lest you let other people spend it for you.† Therefore, how to control your use of time? First and foremost, look cautious at your priorities and Identify your goals . According to Oxford Brookes University (2012), you have to identify what is important to you and to be realistic and definite about them. People in all walks of life will have different thoughts, each of them will have their own priorities, identify what you need. For instance, friends, family, getting a good degree, or your health. The great way to determine is by giving a rank to them in order from 1-10 that could help you to prioritise the time you give to the things that beneficial to you and things which will help you to achieve your goals. Then you can allocate a realistic amount of time to each. Being more realistic enables you to build in time to relax and can work more effectively. Furthermore, make a timetable, plan for your future. This is the most common way, yet is the most useful way. According to NUS (n.d.), if you have come to university from high school, it can be a shock to find that you are responsible for organising your study time by your own to complete all the assignments given by the lecturers. Making a timetable helps you to identify periods of potential study time. Ensure that this time is quality time where you can really concentrate, away from all the disturbances. According to TimeMan.com (2013), make a daily To-Do List can be make everyday. At the end of each day, you can organize and schedule your next day. In addition, follow your plan. According to TimeMan.com (2013), do not let peer pressure or the quest for short-term gratification dictate what you consider important. You just have to focus on the goals you have set for yourself and follow up on your true top priorities. Align your priorities with your long-term values and goals. Moreover, overcome procrastination. According to TimeMan.com (2013), without a deadline, you will surely procrastinate. For instance, whenever you get an assignment, set a time to start it off to avoid doing last minute works. Once you are given a due date on an assignment, count backwards from the due date to build up a start date. Take into consideration that you will be spending on other items like social events, sports and so on. Bear in mind that every tasks given is always better to start early to avoid from a panic finish. Last but not least, according to NUS (n.d.), take breaks to  relax. No matter how much you have to do, studying continuously without a break will not help you in the long run. You will simply lose your concentration and remember less. Sometimes, you just have to take a break, really chill out and have a deep breath, this will help you feel better. Remember not to stress up yourself !

Facing Challenges in Works of Literature Essays

Facing Challenges in Works of Literature Essays Facing Challenges in Works of Literature Essay Facing Challenges in Works of Literature Essay Jon Krakauer’s, Into Thin Air, is a personal account of his 1996 ascent to Mt.Everest of the Himalayas that tragically led to the death of eight climbers and several others injured physically and mentally.With several his fellow climbers dead, Krakauer cannot fathom the inevitable situation on the mountain.His narrative begins with him trying to descend the summit while conquering altitude sickness, and later describes the history of Everest along with how he got the opportunity to climb it.Later, Krakauer details, his journey to the foot of Everest, from Kathmandu to meeting his fellow climbers and guide Rob Hall.The story then proceeds by base camps until they finally reach the summit and have to descend.A blizzard erupts and suddenly, there is very limited to no visibility and Krakauer makes it back to the the camps, while guides, and fellow climbers are still on the mountain with no mobility, company, nor strength, along with frostbites. This recount of events all combined produces quite a powerful narrative. Every influential story includes a challenge that seems impossible, which Krakauer suitably did in this book. He leads into the challenge of the descending Everest with being frost bitten and sick by conquering the challenge of ascending Everest.This book included a turn of events with one challenge being over, but another arising creating a factor curiosity and excitement in the reader as to what will happen to Krakauer, his respected guides and fellow climbers. Similarly, in The Curious Incident of the Dog in the Night-Time, author Mark Haddon inflicted his protagonist with the challenge of the neurological disorder, autism. Christopher’s disorder can be characterized by not being social, being superstitious, and curious. Since he has this disease, the reader is often questioning what Chris would do to solve a challenge in the book as opposed to a person without autism may be inferred.Both stories incl ude

Discuss how understanding the relationship between Brenda and Tony Last Essays

Discuss how understanding the relationship between Brenda and Tony Last Essays Discuss how understanding the relationship between Brenda and Tony Last Essay Discuss how understanding the relationship between Brenda and Tony Last Essay Essay Topic: The Namesake It is clear from the start that Tony and Brendas relationship is doomed. Brenda, a former socialite, is completely and utterly bored with her monotonous relationship, and completely and utterly bored with her equally monotonous husband, and this is best conveyed in Waughs depiction of the couples breakfast routine. Waugh seems to have the ambition of emphasizing his skepticism for relationships, and does so by writing the sad tale of Tony and Brenda Last. Waugh creates a sense of monotony easily and skillfully. For example, Only four of the six churches were visible that morning. This is a perfect example of how boring Tonys character really is. One of his daily highlights is to see church spires out of Brendas window. Everyday. The author really wants to convey to the audience that here is a man who is very much stuck in his ways. He shows no desire for change and adventure, which is exactly what Brenda desires. When Tony responds to an invitation to a party with Not on her life! Brenda replies with, No, I guessed not. She is resigned to putting up with her dull life, and seems, at first at the very least, quite self-sacrificial and to be a considerate wife. However, it is also evident that she shows little affection for Tony. When he enters the bedroom in which they are taking their breakfast, she simply greets him with kiss, which is quite possibly the most dispassionate way of asking for a kiss ever. Brenda kisses by turning her lips away and rubbing against his cheek like a cat. It was a way she had. The author truly conveys a distinct lack of passion or genuine affection, Brenda acted out if habit, not out of self will. He also didnt receive a real kiss, showing their relationship was missing any fire, leading the reader to doubt Brendas true feelings for Tony. Waugh stresses the differences between Tony and Brenda with subtlety, she had insisted on a modern bed. Their relationship is presented in a very unsympathetic manner, and also as the stereo-type of an upper class relationship during the era, thus foreshadowing the end of the relationship. Forster has also shown the effects that being a member of the upper -class on his characters. Cecil endeavors to remove Lucy of the Honeychurch taint . Forster constantly forewarns the demise of Lucy and Cecils relationship, as does Waugh. Lucy has refused Cecils offer or marriage three times before he finally accepts, showing her severe reluctance. The engagement is a sham, a front for Lucys relationship with George, much like Brendas marriage covering her affair with John Beaver. Waugh seems to also hint at the destruction of the couples marriage simply by giving the couple different bedrooms, Morgan le Fay and Guinevere. This shows a strong sense of irony, as Guinevere herself was said to be adulterous, suggesting Brendas impending infidelity. Her treachery is indicated when being referred to as like a mermaid, a Nereid emerging from fathomless depths of clear water. Waugh also uses techniques such as describing Brenda and Tony as two separate people, rather than a couple. Furthermore, this seems to be a new concept in the Hetton manor, breaking family traditions, as Tonys parents were known to be inseperable in Guinevere. This emphasizes the differences between the couple, showing that the marriage was already loveless from the offset. Tonys ignorance of his wifes mounting boredom is how Waugh prevents him as the male naà ¯Ã‚ ¿Ã‚ ½f in the novel. Which highlights Waughs reference to Morgan Le Fay with the inability to see what is right before his own eyes. Waugh is particularly good at foreshadowing future events in his novel with possibly suggestive speech. Brenda says to Mr. Beaver at the end of his visit to Hetton next time you come with warns the reader of a future encounter between the pair. This is seems to hint at Brendas imminent adultery and her unfaithful nature. Waugh also uses his description of John Beaver as a means of foreshadowing the relationships demise. He presents Beaver in a highly derogatory light, as a man who is dull and spends his time scrounging off others. He got up late and sat near the telephone most of the day, hoping to be rung up shows that he would rather waste time than pay his own way. Simply the name is an ironic choice, as it doesnt suit his character. Beavers, by nature, are industrious and hard-working animals, and John Beaver is as far removed from his namesake as could be. Waugh shows that he has absolutely no prospects of employment. By portraying him in this way, Waugh depicts to the reader how desperate and lonely Brenda really is, as she will take up any company available. This is further expressed by how quickly she warms to Beaver. At the first hint of Beavers arrival, Brenda suggests that he can go into Galahad, no one who sleeps there ever comes again. However, she soon changes her mind, Next time you co me again you must have a better room I daresay you wont ever come again, people so seldom do. She is charmed, somehow, after spending only a day with him, and is eager to spend more time in his company. This further serves to highlight Tonys naivety and his misguided trust in his wife, which he does throughout the novel. Waugh also hints at Tonys naivety continuously throughout the novel. Tony states that Brenda was heroic with Beaver, to which she replies that she was coping with it, and she enjoyed his company, hinting at their growing intimacy. Waugh begins to refer to Brenda and Beaver as they showing that they are now a couple. The fact that Tony notices none of this further alludes to his naivety. When Brenda sends a telegram to Tony, she finishes with love to you both, which is ironic considering that she is seeing another man behind Tonys back, therefore leading Tony into a false sense of security about his marriage. As the novel progresses, Evelyn Waugh unveils more and more of Brendas true character. The unsavory nature of Beavers character is enhanced throughout the book by dark imagery. His room is gloomy and cluttered and he emerged from the shadows below. It is clear that this is not a character the audience should support. Forster uses similar techniques in his novel to describe Cecil. Forster, unlike Waugh uses physical descriptions his characters rather than use of dialogue. Cecil was medieval, like a gothic statue. Cecil snored on in his darkened room. These are stark contrasts to Forsters description of George, Lucys other love interest. The view was golden, enveloped by light and beauty. George is presented as bright and colorful, and seems to make Lucy come alive, and Forster portrays George accordingly. Waugh also alludes to Brendas infidelity many times throughout the novel. When asked about her doings in London by her husband, Brenda replies that she has been behaving rather badly to tell the truth, and also outright telling Tony that she has been carrying on madly with young men. This shows Tonys lack of understanding, as he sees Brendas confession as a sarcastic comment. It also conveys both Tonys loyalty and his naivety, as he perceives her character as one who would not have such affairs. His trust makes him see his wifes affair as a poor taste joke. Brenda lets out that she doesnt really deserve Tonys kindness, admitting that she has been carrying on anyhow for the week. Waugh makes Brenda make a mockery out of Tony, toying with his emotion. This shows the reader how easily manipulated Tony is, whilst at the same time showing Brendas true nature. She is clever at using her husbands feelings in her favor, making him feel bad when she is in the wrong. This is emphasized when Tony arrives to visit Brenda in London. She makes him feel guilty for arriving unannounced, and claims she is too busy to see him. Im going out darling, you shouldve rung ahead. Tony is so blinded by naivety that he cannot see how strange this behavior is. However, despite not being able to see that his wife is cheating on him, Tony is intuitive to the fact that he is being pushed out of his wifes life. They call me old boy. I know they laugh at me. Waugh creates characters that do not evolve as the novel progresses, allowing you to sympathize with and admire Tony. He is named Tony Last as he is the last in a dying breed of true English gentlemen, and Waugh wants to convey his disgust in the new middle classs abandonment of traditional morals, using satire to portray his sadness at the emergence of a new flapper girl culture. Forster, conversely, uses rounded characters who mature and adapt as A room with a View unfolds. Whereas Waugh wants to show how he doesnt want culture and society, and even people to change, Forster has a more accepting view of this. A room with a view is also lacking in Waughs cynical satire, taking a more romantic view on relationships. Lucy, the central character, eventually ends up with George, her true love, proving that love can overcome many obstacles. However, in a Handful of dust the protagonist is left in the Amazon jungle. It is apparent from the offset that Brenda and Tonys relationship is doomed in the novel A handful of Dust. Waugh makes their differences clear throughout the novel, also making clear his distaste at the relationships within the English Upper-class. Brendas further progression into a relationship with Jock Grant-Menzies, whilst Lucy remains with George, further emphasizes Waugh and Forsters different views, with Waughs satirical sadness contrasting with Forsters acceptance and romanticism. Despite Lucy and Cecils relationship being doomed, she did not act as unscrupulously with George as Brenda with Beaver, and this is the key point of comparison between the two novels. A Room with a View is a tale of love, hope and morality. A handful of Dust is an account of the authors sadness as the demise of conventions in adapting upper-class society.

Answer questions Essay Example | Topics and Well Written Essays - 250 words - 17

Answer questions - Essay Example As a result of different environmental conditions between Earth and Mars like absence of plate tectonics in Mars, the Olympus Mons cooled forming slopes that were 21km high. This is due to over a million years of cooling. There are several volcanoes on earth that match the characteristic of the Olympus Mons although they are not as big. A good example is the Mauna Loa volcano in Hawaii. This is the greatest volcano on the planet Earth despite being oversized almost three times by the Olympus Mons. Mauna Loa is also classified as a shield volcano and its 9km in height and 120km across. However, a volcano the size of Olympus Mons cannot be found on Earth because of unsuitable condition for such formations. Radiometric dating is the process of analyzing the radioactive elements in a rock so as to determine its age (Weins, 2002). This dating method is based on the knowledge of radioactive decay whereby an unstable element (parent) breaks down by giving of electrons, neutron or protons to form a new daughter isotope (same element but with different atomic mass). Each particular unstable element takes a predictable amount of time to decay from a parent to a daughter element called half-life (Weins, 2002). The knowledge of the half-lives of different element can enable scientist to determine the age of a rock. This dating technique is most suitable for igneous (volcanic) rock with radioactive elements whose half-lives are known. The presence of different radioactive isotopes in the rock has brought forth the existence of many radiometric techniques each depending on the isotope in question. A scientist can opt to analysis abundant unstable elements found in rocks. Elements like Lutetium-176, Uranium-238, Uranium-235, Rubium-87, Potassium-40, and Carbon-14 are preferred because of their instability, abundance, and known half-life (Dickin, 2005). This method calculates the age of rocks between 100,000 years to above 3.6billion

Comparison of Hollywood and Bollywood Essay Example | Topics and Well Written Essays - 1250 words - 1

Comparison of Hollywood and Bollywood - Essay Example In the case of Bollywood movies, plots commonly presented in a melodramatic manner and centered on romantic themes are often commercialized. Thus, the plots adopted are limited since films utilize formulaic ingredients such as ill-fated lovers caught between disapproving parents, love triangles, and dramatic reversals of fortunes among others. This is evidenced even by recently shown nationally-acclaimed Bollywood films such as Kal Ho Naa Ho, which focuses on love triangle and tragedy experienced by main characters. Hollywood films do not always conform to wholesome plot variant. Due to the more tolerant censorship, they are better able to take on varied plots that may be intriguing or controversial in nature. As the Bollywood industry sticks to making movies with plots that would appeal to the masses, Hollywood generally considers the profitability as well as the depth of plot, content and entertainment value of films for the targeted movie-going market. This means that films produc ed in Bollywood focus on a particular market-tested genre, while those created in Hollywood are more flexible such that film-makers are able to work with a wider variety of genres. Acting Style Another observation that fortifies the dominance of Hollywood movies is the acting skills of the film stars. Based on the movies, which I have recently seen, featuring Harrison Ford, Robert De Niro, Angelina Jolie, Charlize Theron and other prominent Hollywood stars, I noticed the remarkable versatility of these actors and actresses.... On the contrary, Hollywood films do not always conform to wholesome plot variant. Due to the more tolerant censorship, they are better able to take on varied plots that may be intriguing or controversial in nature. As the Bollywood industry sticks to making movies with plots that would appeal to the masses, Hollywood generally considers the profitability as well as the depth of plot, content and entertainment value of films for the targeted movie-going market. This means that films produced in Bollywood focus on a particular market-tested genre, while those created in Hollywood are more flexible such that film-makers are able to work with a wider variety of genres. Acting Style Another observation that fortifies the dominance of Hollywood movies is the acting kills of the film stars. Based on the movies, which I have recently seen, featuring Harrison Ford, Robert de Niro, Angelina Jolie, Charlize Theron and other prominent Hollywood stars, I noticed the remarkable versatility of these actors and actresses. In contrast to Bollywood stars, who are often typecasted in romance and drama, most Hollywood stars could do action, drama or comedy and manage to take on roles convincingly. Like chameleons, they are able to quickly fit in a given movie role. Set Design and Special Effects The aspect of set design and special effects is probably the biggest advantage that Hollywood movies have over Bollywood films. As evidenced by movies such as The Matrix Trilogy, movies by Steven Spielberg and animated films by Walt Disney, it is apparent how the Hollywood film industry has mastered set designing and utilizing breathtaking special effects that hold audience in

Adaptive learning for ESL based on computation Research Paper

Adaptive learning for ESL based on computation - Research Paper Example The researcher states that in English as a second language class-based learning, individual students have diverse learning needs. Therefore there is need for such students to be given considerations while teaching by not just following the fixed learning sequences and contents. The diversity that exist within and between classes calls for provision of learning content basing on preference and the background of the students in order to achieve maximum performance. The authors perceive that English language learning (ELLS) should adopt an adaptive learning sequence approach in order to enhance the outcome in a situation of varied individual difference. This way, a learning profile is used. Learning profile defines one’s motivation, engagement and cognitive processing habits showing the distinctive and habitual ways through which learners fully utilize the instructional content in a learning environment. The authors propose a design and a form of evaluating an adaptive educationa l system in which cognitive styles that constitute an important factor to be considered with respect to adaptive learning. It is critical, given the complex nature of learning English language to use content material with a different learning difference in order to lodge diverse learning profile. It is of great importance to match the content with learning profile to avoid impeding of the learning process those results from mismatching (Ya-huei & Hung-Chang , 2011). The authors support their argument with a research data on the use of adaptive and teaching strategies to facilitate teaching-learning of English as a second language in a learning situation. Adaptive learning systems make teachers to adapt the use of instructions to individual style of learning and preferences of the students (Ya-huei & Hung-Chang , 2011). The adaptive education system that is implemented in the background of computer mediated lessons is referred to as intelligent tutorial system. This with dynamism use s the e learning content, the educational representation and human-computer interface to the objective, needs and first choice of human being users for effective lessons and knowledge. The research took into account aspects such as personality and cognitive style to determine whether there is a correlation between learning profile and ability, teaching atmosphere and classroom learning (Ya-huei & Hung-Chang , 2011). A proposed design and formative assessment of an adaptive learning system in which it is mainly constituted of cognitive styles was considered with respect to adaptive learning. The field independent and field independent are the dimensions extensively used. This enable for obtaining of stable patterns on how individuals encode, perceive, think and process information. The research shows effect of field-dependence and independence on the learning process facilitation and the outcome(Ya-huei & Hung-Chang , 2011). According to the author, there is high interaction between field dimensions and the methods of instruction in English as a second language learning situation. Individual difference that are based on the field –dependent or field independent dimensions are proposed as the necessary key consideration while designing the instructional skeleton and the instructional setting (Ya-huei & Hun

Unknown . see criteria Essay Example | Topics and Well Written Essays - 4500 words

Unknown . see criteria - Essay Example role of the East India Company in the expansion of the British Empire directly correlates to the activities of key individuals such as Robert Clive and Lord Hastings and the focus of this analysis is to critically evaluate the roles of Clive, the East India Company and Lord Hastings in the expansion of the Empire in India. To this end, it is submitted that it is vital to consider the historical backdrop and evolution of the Company from trading entity to leading military strategist for the British objectives in expanding political and economic control in India. Moreover, whilst the expansion of the East India Company symbolised increasing British executive control in India, it is submitted that this was significantly contributed to by the roles of key individuals such as Clive and Hastings, which is further evidenced by the contrasting British position in China. Indeed, it is submitted in this paper that the very contrast between British power in China and the Crown Jewel of India highlights how the roles of Clive and Lord Hastings effectively engineered the status of the East India Company towards achieving British political goals in the expansion of the empire. Accordingly, on this basis I shall undertake a background overview and analysis in section 1. In section 2, I shall critically evaluate the role of Clive, followed by a comparative analysis of the role of Hastings in section 3. I shall then conclude with an overview of the interrelationship between Clive, Hastings and the East India Company in the expansion of the British Empire in India. In Pirenne’s â€Å"History of the Universe†, he comments that â€Å"in the middle of the seventeenth century, Asia still had a far more important place in the world than Europe2†. This was primarily due to the trading opportunities offered in India and China, which the British and their European counterparts wanted to exploit for profit and increasing political control in the race for empire3. Directly correlated to

What are the global implications of the internationalization of news Essay

What are the global implications of the internationalization of news - Essay Example This then implies that the history of news can be dated back to the first empires such as in Egypt and Ancient Rome. In Egypt, â€Å"pharaohs spread word of their decrees† that were written and spread by messengers back in 2400BC (Stephens, 2007, p.57). In Ancient Rome, news were conveyed by Julius Cesar who made government announcements that were curved on metal or stone tablets. However, this efficiency can be attributed to the already established oral spread of news established long before beginning of written communication. As years advanced agencies dealing mainly in conveying news through newspapers, audio media and later televised media, were established. These agencies have over the years evolved and spread their role across the borders amid competition to be the first to give new information. Internationalizing news has further been fueled by the need to give a wide variety of news thereby commanding greater audience. However, internationalization of news has promoted imperialism due to content control and use of media to advance selfish gains especially by media agencies from developed counties (Shah and Tajima 2012, p. 26). The internationalization of the news has led to the deterioration of news on a global scale. News outlets in different countries are focusing on gathering the most audience rather than focusing on reporting the news, as it should. The main implication this has is that people will become less interested in hard news stories that influence politics, economy, and public

Social Media and Technology in Learning Research Paper

Social Media and Technology in Learning - Research Paper Example It has been argued that instead of removing the social media from the learning process, it should be merged with technological tools to enhance the learning experience of the learners who are already enthusiastic about the use of social media (Blankenship 39). On the other hand, opponents of the use of social media in the classroom have argued that it would be distractive to the leaning process (Ahn 147). Nonetheless, it has been revealed that combination of technology and social media and effective use of these technologies will enhance the learning experience of students and promote their creative thinking, participation, collaboration and sharing of ideas (Hsiu-Ting and Yuen 712). In the light of these arguments, this research paper gives a critical analysis and discussion of the combination of technology and social media in education. The view of the research paper is to demonstrate that it is possible to achieve an effective combination of these technologies to promote the learn ing processes and achievement of learning outcomes by students in the most effective and efficient manner. Enhanced Communication in Education Processes Research findings have revealed that over 80% of learners in tertiary education are active users of social media networks (Markauskaite 80). More importantly, it has been demonstrated that more than half of the social networking site users use these sites as tools which promote communication during learning process (Tay and Matthew 156). Because technology and education applications including online information resources are used within the education system and supported by the curriculum, it is thus arguable that technology should be combined with social networking for more enhanced learning processes. The communications which have been registered among students who use social networking sites include posts on Facebook walls on educational activities among learners (Wankel 254). Additionally, social blogs have been created where st udents post questions and thus seek for assistance from other students which eventually promotes the learning process (Ahn 148). Such application demonstrates the combination of technological tools such as the internet and social networking for effective communication of educational material. Social networking sites such as Facebook and Twitter have been used by learners to post links to group websites, wikis and blogs in which educational material is shared and information of studies exchanged effectively (Markauskaite 79). The communication which social media reveals among peers with the same educational interests thus reveal that information and communication technology can be combined with social media to enhance a more efficient and effective communication process. It has been further found that within higher learning institutions, learners connect with each other through social media with a view of tracking the education activities such as classes, projects, lab work, assignme nt and seminars (Blankenship 40). Furthermore, student representatives within a class have been said to be active communicators of education activities and programs to learners via posts on Facebook and Twits (Markauskaite 78). Nonetheless, it has been argued that the communication which is demonstrated within social media is less education and more social and as a result it cannot warrant its application within the educat

Unknown . see criteria Essay Example | Topics and Well Written Essays - 4500 words

Unknown . see criteria - Essay Example role of the East India Company in the expansion of the British Empire directly correlates to the activities of key individuals such as Robert Clive and Lord Hastings and the focus of this analysis is to critically evaluate the roles of Clive, the East India Company and Lord Hastings in the expansion of the Empire in India. To this end, it is submitted that it is vital to consider the historical backdrop and evolution of the Company from trading entity to leading military strategist for the British objectives in expanding political and economic control in India. Moreover, whilst the expansion of the East India Company symbolised increasing British executive control in India, it is submitted that this was significantly contributed to by the roles of key individuals such as Clive and Hastings, which is further evidenced by the contrasting British position in China. Indeed, it is submitted in this paper that the very contrast between British power in China and the Crown Jewel of India highlights how the roles of Clive and Lord Hastings effectively engineered the status of the East India Company towards achieving British political goals in the expansion of the empire. Accordingly, on this basis I shall undertake a background overview and analysis in section 1. In section 2, I shall critically evaluate the role of Clive, followed by a comparative analysis of the role of Hastings in section 3. I shall then conclude with an overview of the interrelationship between Clive, Hastings and the East India Company in the expansion of the British Empire in India. In Pirenne’s â€Å"History of the Universe†, he comments that â€Å"in the middle of the seventeenth century, Asia still had a far more important place in the world than Europe2†. This was primarily due to the trading opportunities offered in India and China, which the British and their European counterparts wanted to exploit for profit and increasing political control in the race for empire3. Directly correlated to

Social Media and Technology in Learning Research Paper

Social Media and Technology in Learning - Research Paper Example It has been argued that instead of removing the social media from the learning process, it should be merged with technological tools to enhance the learning experience of the learners who are already enthusiastic about the use of social media (Blankenship 39). On the other hand, opponents of the use of social media in the classroom have argued that it would be distractive to the leaning process (Ahn 147). Nonetheless, it has been revealed that combination of technology and social media and effective use of these technologies will enhance the learning experience of students and promote their creative thinking, participation, collaboration and sharing of ideas (Hsiu-Ting and Yuen 712). In the light of these arguments, this research paper gives a critical analysis and discussion of the combination of technology and social media in education. The view of the research paper is to demonstrate that it is possible to achieve an effective combination of these technologies to promote the learn ing processes and achievement of learning outcomes by students in the most effective and efficient manner. Enhanced Communication in Education Processes Research findings have revealed that over 80% of learners in tertiary education are active users of social media networks (Markauskaite 80). More importantly, it has been demonstrated that more than half of the social networking site users use these sites as tools which promote communication during learning process (Tay and Matthew 156). Because technology and education applications including online information resources are used within the education system and supported by the curriculum, it is thus arguable that technology should be combined with social networking for more enhanced learning processes. The communications which have been registered among students who use social networking sites include posts on Facebook walls on educational activities among learners (Wankel 254). Additionally, social blogs have been created where st udents post questions and thus seek for assistance from other students which eventually promotes the learning process (Ahn 148). Such application demonstrates the combination of technological tools such as the internet and social networking for effective communication of educational material. Social networking sites such as Facebook and Twitter have been used by learners to post links to group websites, wikis and blogs in which educational material is shared and information of studies exchanged effectively (Markauskaite 79). The communication which social media reveals among peers with the same educational interests thus reveal that information and communication technology can be combined with social media to enhance a more efficient and effective communication process. It has been further found that within higher learning institutions, learners connect with each other through social media with a view of tracking the education activities such as classes, projects, lab work, assignme nt and seminars (Blankenship 40). Furthermore, student representatives within a class have been said to be active communicators of education activities and programs to learners via posts on Facebook and Twits (Markauskaite 78). Nonetheless, it has been argued that the communication which is demonstrated within social media is less education and more social and as a result it cannot warrant its application within the educat

Consciousness mind Essay Example for Free

Consciousness mind Essay The Psyche, is a culmination of how we interpret the world, all our psychological nature. It’s not about the destination; it’s about the journey. The psyches are different paths to knowledge but have the same ending, personal ideas, experiences, emotions, as well as the collective unconscious. Conscious is the only part to the mind that is known directly by the individual, thinking, feeling, sensing, and intuiting. This is how we grow our consciousness; the attitudes of extroversion and introversion determine how we orient our conscious mind. Individuation, or knowing oneself as completely as possible is how we produce and develop our ego. The Ego acts as the gatekeeper, it determines what perceptions thoughts feeling and memories will enter consciousness. Its what we select to make conscious. The organizational of how we operate. The personal unconscious is the idea of information that we file away in our mind. Its there, but we’re not focusing on it at the moment; it’s below the surface, the storehouse of repressed psychic material Complexes lie in our personal unconscious. They are groups of contents that clump together to form a cluster or constellation. They are separate little personalities within the total personality. They are autonomous, possessing their own driving force, and can be very powerful in controlling our thoughts and behaviors. The collective unconscious is the portion of the psyche, which can be differentiated from the personal unconscious by the fact that its existence is not dependent upon personal experience, composed of contents that were once conscious, but the contents of the collective unconscious have never been conscious within the life time of the individual. Ex: Mans fear of snakes or the dark. Does not learn these fears through experiences with snakes or the dark, although such experiences may reinforce or reaffirm his predispositions. We inherit predispositions to fear snakes and the dark because our primitive ancestors experienced these fears for countless generations. They become engraved upon the brain. Archetypes lie in the collective unconscious, models of our ancestry, it is the endless repetition that has engraved these experiences into our psychic constitution, not in the forms of images filled with content, but at first only as forms without content, representing merely the possibility of a certain type of perception and action. They are universal; everyone inherits the same basic archetypal images. The persona, to take a characteristic that isn’t your own. The persona is the mask or facade one exhibits publicly, with the intention of presenting a favorable impression so that society will accept him. It is necessary for survival, it enables us to get along with people, even those we dislike, in an amicable manner. The anima/animus is the â€Å"outward face† of the psyche because it is that face which the world sees. The â€Å"inward face† he called the anima in males and animus in females. The anima archetype is the feminine side of the male psyche; the animus archetype is the masculine side of the female psyche. Everyone has qualities of the opposite sex. The shadow, is primal and animalistic, it lives in the unconscious. It is projected on the opposite sex and is responsible for the quality of the relationships between the sexes. It is persistent and does not yield easily to suppression. Ex: farmer to poet, burying the idea of being a poet, but an even may trigger that desire. The bigger the personality the bigger the shadow. The self is the organizing principle of the personality. It is the central archetype in the collective unconscious. It harmonizes all the archetypes and their manifestations in complexes and consciousness. It unites the personality, giving it a sense of oneness and firmness. The psyche: a relatively closed system must be dealt with as a unitary system within itself, apart from any other energy system. It is derived from the things we touch, see, smell, taste, feel, or hear. These are the continuous source of stimulation by which the psyche is fed. The psychic energy is the energy by which the work of the personality is performed. Also called the libido, the natural state of appetite, manifested consciously as striving desiring, and willing. Its expresses itself through perceiving, remembering, thinking, feeling, wishing, willing, attending, and striving. It originates from the experiences that a person has. Psychic values, a value is a measure of the amount of energy that is committed to a particular psychic element. When placing a high value on an idea or feeling it can exert a considerable force in influencing one’s behavior. For instance, one who puts a high value on beauty will put forth large amounts of energy to surrounding oneself with beautiful things. This reminded me of my sister in law, whom is obsessed with very beautiful and very expensive things in life. She devotes her time and hard earned money to the material things in life. One might say she’s trying to keep up with the Jones’. She would say she like beautiful and expensive things. Direct observation and deduction, is a complex that does not always exhibit its characteristics in conscious behavior. Ex: The person who says, â€Å"I can’t stand gossips† may be the one who gossips most. Complex indicators are any disturbance of behavior may be indicative of a complex. Ex: when a man calls his wife by his mother’s name, it suggests that his mother complex has assimilated his wife to it. The repressed memory is assumed which has some connection with an unconscious complex so that the memory is swallowed up by it. Emotional Reactions, is the underlying complex. Intuition is the natural and spontaneous capacity every man has to perceive the slightest emotional fluctuation in others. The Principle of Equivalence if the amount of energy cosigned to a given psychic element decreases or disappears, that amount of energy is lost from the psyche; it is simply transferred from one position to another. The principle of Entropy is the direction in which energy flows is conceptualized in physics by the second law of thermodynamics. This principle states, in effect, that when two bodies of different temperatures are placed in contact, heat will pass from the hotter to the colder body until the temp of the two bodies is equalized. Progression and regression, Progression is defined as a persons daily experiences, which advance his psychological adaptation. Ones progression is a continuous process since his environment and experiences change continuously, which then adaptation is never completely achieved. Regression is the backward movement of libido. Through the collision and interactions of the opposites, they steadily become deprived of their energy. It subtracts energy from psychic elements whereas progression adds energy to psychic elements. Individuation Jung understood individuation to be something that began in the second half of life, when individuals reach the zenith of their lives and suddenly find themselves facing an unknown vista or some unforeseen upheaval. Sometimes this turning point takes the form of a crisis: such as a financial failure, a health problem, a broken relationship, or a change of residence or profession something which upsets the status quo. Sometimes this experience assumes the form of a profound self-doubt, a loss of meaning or religious conviction, a questioning of everything previously held so dear. Sometimes it presents itself as a deep yearning or a call to change direction. In essence, one could say that the unconscious, or more specifically, the Self (with a capital S), the central organizing archetype in the human psyche, which has seemingly hidden the greatest measure of its influence while the ego has been busy building a life for itself, suddenly the Self returns full force to claim a significant say, if not a central place, in the overall scheme of things. And for what purpose? To call a person to become a psychological ‘in-dividual,’ a separate, indivisible unity or whole. Those personal aspects, which have heretofore been disregarded be they interests, talents, characteristics, experiences, or issues now come forth to be acknowledged. That which was fragmented now strives for unity. That which was broken now yearns for wholeness. That which was neglected now seeks expression. That which was previously formless in nature suddenly begins to take a new shape, strangely in keeping with what feels like a unique and deeply ingrained individual patterning. The center of the personality moves from the ego toward the Self, in an attempt to establish a new center of the psyche somewhere between the two. There is something in the human psyche, which in its own fullness of time, struggles to produce the true personality. The individuation is an autonomous, inborn process, which means that it does not require external stimulation in order to come into existence. The personality of an individuation is destined to individuate just as surely as the body is destined to grow. But just as the body needs proper food and exercise for healthy growth, so the personality needs proper experiences and education for healthy individuation. For example in the early stages of childhood, of infancy personalities of the child are a reflection of the parent’s personalities, meaning that the child does not carry his own identity. But when the child separates himself from the parents, as in he starts attending school. He will then start shaping his own personality in unique ways apart from the parents. Three facts about Carl Jung. Jung was an introverted child and found happiness in being quiet and being alone. When he was a child he played by himself, since his sister was not born until he was nine. He spent hours inventing and playing games, then abandoning them to devise new and more complex ones. He did not want anyone to disturb him o tot interfere while he played. Jung had religious conflicts throughout his adolescence. Questions concerning religion were taboo. It produced confusion in jungs’ mind but it was the barrier that made communication with his father virtually impossible. He searched unsuccessfully through books for answers to his questions. Religious discussions with his father invariably ended unsatisfactorily, often with fuss and hard feelings. Jungs father died and made his financial situation worse. This left him responsible for the support of his mother and sister. Some of his relatives urged jung to discontinue his studies and seek employment, fortunately, one unclc offered financial assistance to take care of the family and the other relatives loaned jung money to continue at the university.

The Perception Of Happiness In Teenagers Philosophy Essay

The Perception Of Happiness In Teenagers Philosophy Essay Most teenagers do not know the true meaning behind happiness. A teenager usually feels stuck between childhood and adulthood, and that explains their mood shifts. In this research, a teenager was interviewed about his perspectives of how he can be happy just to derive some points to help answer my research question. For happiness to reside inside the teenage soul is quite a difficult task due to the teenagers unstable mood swings. If the teenager were to grow up as a depressed person, nothing good will come out of our country in future generations. Introduction The teenage stage in life is known to be the most complicated stage that a person undergoes. In that stage, teenagers are stuck between two stages; the childhood and adulthood. Teenagers want to be treated like adults, yet their actions show that they are still immature. For happiness to reside inside the teenage soul is quite a difficult task due to the teenagers unstable mood swings. The number of depressed teens in the world seems to be increasing. People wonder why when the have these wonderful technology nowadays, but maybe these miscellaneous items arent where happiness come from One reason behind teenagers sadness is maybe because teenagers dont know the true meaning and way of being happy. If teens grow up to be depression people, they will absolutely affect our community in many negative ways. It is a very critical matter to know of some ways that teenagers can achieve happiness by. The aim of this research is to find out more about true happiness in teenagers and what they can do to be happy. This is a serious matter that needs to be also dealt in professional hands because teenagers are very complicated people. Research Question: What are some ways that will help teenagers achieve true happiness? Literature review Strack, Schwarz, Gschneidinger (1985) assert, à ¢Ã¢â€š ¬Ã‚ ¦one must consider the psychological mechanisms that mediate between the external event and individuals happiness and satisfaction. Strack, Schwarz, Gschneidinger mention that a persons way of thinking, his psychological thoughts, will help him reach happiness and satisfaction with the outside world. They show that it isnt the external stituations that makes a person happy. Infact it is the psychological mechanism that a person thinks in that will make that person happy and satisfied. According to Martin (2005), happiness consists of a combination of three distinct elements; pleasure, the absence of displeasure, and satisfaction. All these elements seem to come from emotional and psychological areas. The first element pleasure is in the emotional state of feeling great. The second element the absence of displeasure, he quite reflects that no matter what happens, a person should not feel bad or unsatisfied with what he has. The third element satisfaction, he clearly says that one should always be satisfied. All these psychological elements seem to be revolving around the same concept. Stein (2011) says, Its far more likely the cashier was rude because of something in his own life. Furthermore, you will be happier if you assume his bad manners are due to his own issues. Thats two good reasons to assume it has nothing to do with you and move on. Stein gives an example of a situation that a person can face in an optimistic manner were she describes an angry cashier that sort of spoke in a rude manner. Instead of making a scene about it, Stein shows that if you show empathy towards the cashier and think that maybe he had a bad day, you will be much happier and his problems wont affect you. Stein also said, If you look hard enough, you can find something to learn and some good in any situation. Everyone has ups and downs in his or her life. The ups are the ones that any person does his or her best to cherish and love them, which is a good thing. But, when a bad thing or situation happens, people try to isolate these memories yet they know they cant. This will affect them mentally. But if they were to learn from these experiences and find the good in them, they will be happier no matter what happened. Methodology Section Type of Research: survey. Data Collection Tool: Tape-Recorded Interview Although there are many types of data collection tools, the most suitable tool for this research is a tape-recorded interview. An interview makes it easier for the interviewee to express his emotions and describe his real life experiences, noting down every single detail. That way the interviewee can tell his answers and descriptions more clearly and accurately. Background of interviewee: When picking an interviewee candidate for my interview, the following must be kept in consideration: A person who is a teenager (age 12-18): a teenager must be the interviewee to know how teenagers think and act. One must not interview an adult for a teenagers point of view. A person who always tends to avoid having problems: Such a teenager will not have many problems with other people, hence he will hardly be sad. A person who is happy and satisfied with life: Knowing what made him happy or how did he become happy will greatly assist this research. A person who is very calm and doesnt act irrationally: Such teens will know how to act in harsh situations without hurting themselves. Analysis and Interpretation The interviewee seems to be very understanding on the way other teenagers think. He grew up in the hands of very strict parents, yet he never complained about them. In fact, he always mentions how much he loves them and how grateful he is towards them. He also mentions some mistakes that teenagers always do. The interviewee starts the interview by giving two common wrong thoughts of what teenagers think happiness is. Teenagers usually think that happiness comes either from extrinsic items, like gifts and expensive objects, or intrinsic bonds, like those between your family and friends. The interviewee states, happiness is just how you think and how you interpret the problems you face in your everyday life. He says that happiness is more of a mindset rather than a physical or emotional being. The interviewee gives a wrong common interpretation that teenagers think when he gives an example to his description of happiness. He said, à ¢Ã¢â€š ¬Ã‚ ¦when you face a problem between you and your family, what a teenager usually thinks that his parents hates him and that his life is overà ¢Ã¢â€š ¬Ã‚ ¦ Then he gives a consequence to this thinking when he says, then slowly these negative thoughts start controlling him gradually and he will end up hating his parents. He shows that this way of thinking is one of the reasons why teenagers are unhappy. He then shows the correct way of thinking when he said, But if he thinks about it in a positive way, like instead of his parents hating him, he should think that his parents are doing this to protect him, he will be a much happier and thankful person. He shows that optimism and empathy will make any teenager more happy and accepting. He summarizes his point that happiness comes from positive thinking. The interviewee shows that with the correct mindset, a teenager can feel like the happiest person in the world when he said, I really like to think of myself as from the happiest kids on earth because I believe when u thinks like that you feel like that. He shows that even if there is a problem, being proactive is best to solve it and therefore be much happier. He implies if a teenager is not proactive, his problems will gradually grow and expand, and they might reach to a point where this problem will affect him negatively. The interviewee shares some of his methods that make him happy when he said, Well I try my best to think of my life and problems in a different way, by always thinking positive. Plus I always tend to expect the worst, but not in a pessimistic way. He gives an additional example were he shows that happiness comes from the correct thoughts or the correct mindset. He shows that having humble expectations can help a teenager be much more happy and appreciative in any situation. The interviewee describes himself as any other teenager, showing that he can also be in the same situation that any teenager can be in. The only different thing is the way he acts in that situation. He implies that being self-aware and proactive is the best way to approach a situation. This way a teenager can solve any problem that stands in his way, therefore making him a happier person. In the end of the interview, the interviewee asserted that happiness is internal, and that any teenager can be happy if he wants to. He indirectly states again that true happiness comes from the correct mindset. Conclusion So, What are some ways that will help teenagers achieve true happiness? Research Question Answers: They should think positively. They should show empathy toward others. They should be optimistic. They should be proactive towards their problems. They should have humble expectations They should be self-aware. In conclusion, the mistakes those teenagers commit mostly revolve around their negative thoughts. This is one of the reasons that lead them to be depressed. Teens should be taught of such helpful methods that the interviewee showed and even more. Teenagers are the future of our community and they should be filled with happiness and bright thoughts. I recommend that teenagers should implement these methods that the interviewee performs because if the teenagers in our community were to be depressed and unsatisfied with life, they will grow to be unsuccessful men. Schools should make psychology classes that can help teenagers in their school learn more about how to be happy. This matter is very important because if our teens were to be unhappy then our community will fall to the ground because in the future they wont be successful. Scientists that understand about teenagers must perform more research and studies on the happiness in teenagers to help find more ways for them to be happy. Critical Reflection When the second semester in school started, a sudden rush hit me. I remembered that in the second semester we are supposed to take research classes, and in the end of the year were supposed to hand the teacher a full research project that will hold a high percentage of our report card grade. I was scared, until the first research period. Our teacher came and explained what research is and how easy it is if we follow 10 simple steps in the coming months. He also told us that this would help us in our university, especially because Im going to pursue a medical career. The first step wasnt very hard. I already had some areas in mind that I would love to know more about. I wrote the three areas easily, but the hard part was picking the one I wanted to work on most. In the end, I chose the topic I want most, and the one that seems to be the most informative. Until now, I felt great and satisfied with the research. In the second step, I had to pick the best title for my research. I had to check what I wanted to find in this research first to put the most suitable title. Until know the steps seem to be very simple, yet I knew I had a long way to go. I took a look at some research samples of the previous year. It was then when I became shocked and terrified. These samples seemed to be very complicated and long. I knew Im still very far from being able to perform a proper research. In the third step, I had to find some research questions that show my aim of this research. I asked the teacher for some guidance because I didnt want to pick a very complicated research question that needs time and relentless effort to perform. I felt relieved when I asked my teacher about it because as it seems the research questions I was going to choose were very complicated. In the fourth step, I had to figure how am I going to gather my information and in what method. This step felt like a break because I already planned before how am I going to gather my information. The fifth and sixth step were the hardest so far. I felt very pressured because we only had limited time to perform these steps. Finding the proper questions for my interview was very difficult, but with my teachers help I was able to finish in time. When I finished formulating my interview questions, I had to look for the best interviewee. This task was easy because I already had a person in mind. The seventh step wasnt hard, yet it was time consuming. I felt really pressured due to the fact we had two weeks left, and I still have many questions regarding the research. In this step I had to transcribe the whole interview on the computer. I felt like this step would take forever. I just kept on typing and typing non-stop until I finished transcribing it. Here I was in the last three steps. I was scared, yet thrilled that Im almost done from the research. This step wasnt very complicated, but finding the correct information was very hard. I hardly found some literary reviews for my topic. These steps took a lot of time. For a second I thought I would never finish this research on time. So I worked very hard to finish this research, which took me days and nights of non-stop typing and searching. In the end, I was able to get this research done. I felt very happy and relieved because the final graded assignment of this year is finally over. References Martin, P. (2005).  Making Happy People: The Nature of Happiness and Its Origins in . Childhood. Paul Martin. HarperPerennial. Stein, C. (2011). How To Be Happy (p. 41). New York: Creative Commons Attribution-NonCommercial- ShareAlike 3.0 Unported License. Retrieved from https://www.orangetreetheatre.co.uk/files/press-releases/OrangeTreeTheatrePressRelease-HowToBeHappy_0.pdf Strack, F., Schwarz, N., Gschneidinger, E. (1985). Happiness and reminiscing: The role of time perspective, affect, and mode of thinking. Journal of Personality and Social Psychology, 49(6), 1460-1469. doi:10.1037//0022-3514.49.6.1460

Benefits of ESL and Bilingual Education Essay -- essays research paper

In order to help those non-native people to be successful in the United Sates, there should have some kind of programs to help them to learn English effectively, but also to maintain their native language. Bilingual Education and ESL programs are systems that developed since the mid 1900s in the United States to reach the goal of helping non-native people with the language. There has been the argument of whether these programs are effective and necessary to maintain to help the non-native speakers. Therefore, it is important to find a way to secure the Bilingual Education and ESL programs are helpful to non-native people to learn English and maintain their native language. According to the overall practice of these programs in the past experiences and my experiences as a bilingual student, the combination of Bilingual Education and ESL programs is the best way to go about. The debate over whether to have the bilingual education maintained in the school system has never stopped since the first practice of the bilingual education in the United States. There were people support the bilingual education, and also have people against the bilingual education. The supporters are argued the bilingual education is necessary to help the non-native students to learn the English while also encourage them to maintain their native language, because the knowledge of two languages will benefited a lot for their future, and they will be more competitive than others. While the others said the bilingual education is not a good way to help the non-native speakers to learn the English effectively because it focuses too much on their native language and failed to teach the English to them. ?Research speaks of increasing numbers of students i... ...glish and can understand very well in class. As a whole, Bilingual Education should not be abolished because immigrants need this program to help them to be successful in the United States. The goal of bilingual education is good because it helps immigrants maintain their native language. This will benefit them a lot, and it also can help new immigrants to adjust into the new culture smoothly. Therefore, Bilingual Education should not be abolish but improves its function to be more applicable to the immigrants to maintain their native language while embracing English. In order to get full individuality in the public, get involved in the society and be socially advantaged, one should focus more on mastering the English skills. Lastly, the combination of Bilingual Education and ESL programs are the best way to go about to reach the goals of both of these programs.

Algae is the Bio Fuel of the Future Essays -- Biofuel Fuel Energy Powe

Algae: Bio Fuel of the Future Bio Fuels are clearly the most suitable alternative energy of the future as oil and coal are both rapidly vanishing and increasingly out of interest for nations wishing to avoid terrorist nations. Recently, algae has been discovered as an extremely suitable bio fuel because of its surprisingly high ratio of yield to area required for growth. In 1960 Oswald and Golweke proposed the use of large†scale ponds for cultivating algae on wastewater nutrients and anaerobically fermenting the biomass into methane fuel. Algae, like all bio fuels, harvests the energy from water and sunlight to produce oil which can be converted into biodiesel as well as the carbohydrate content to be fermented into ethanol (Benemann, Olst, et al. 1). The concept of using vegetal oil as an engine fuel likely dates back to when Rudolf Diesel (1858†1913) developed the first engine to run on peanut oil, as he demonstrated at the World Exhibition in Paris in 1900 (Biodiesel 1). Using algae, however, is only a very recent concept as the first algae biodiesel plant only opened this year on April 1, 2008. The company, PetroSun, is expected to produce ≈4.4 million gallons of algal oil and 110 million lbs of biomass per year in their 1,000 acres. Fuel will not be produced immediately, but they will be building or acquiring ethanol and biodie sel production plants in the near future (Cornell 1). With the ever†rising prices of fossil fuels and the realization that our supply is severely limited, the need for an alternative energy source is rising steadily. Clearly the most efficient of the alternative options lies in bio fuels because they are naturally grown and thus have an unlimited supply, have virtually zero emissions, and can be us... ...n, Olst, et al. â€Å"The Controlled Eutrophication Process: Using Microalgae for CO2 Utilization & Agricultural Fertilizer Recycling†. June 2004. Accessed July 28, 2008. â€Å"Biodiesel†. Accessed July 27, 2008 Briggs, Michael. UNH Biodiesel Group. â€Å"Wide scale Biodiesel Production from Algae†. August 2004. Accessed July 28, 2008 Cornell, Clayton B. March 29, 2008. â€Å"First Algae Biodiesel Plant Goes Online: April 1st 2008†. Accessed July 28, 2008 Haag, Amanda Leigh. March 29, 2007. â€Å"Pond†Powered Bio fuels: Turning Algae into America’s New Energy†. Accessed July 22, 2008. Algae is the Bio Fuel of the Future Essays -- Biofuel Fuel Energy Powe Algae: Bio Fuel of the Future Bio Fuels are clearly the most suitable alternative energy of the future as oil and coal are both rapidly vanishing and increasingly out of interest for nations wishing to avoid terrorist nations. Recently, algae has been discovered as an extremely suitable bio fuel because of its surprisingly high ratio of yield to area required for growth. In 1960 Oswald and Golweke proposed the use of large†scale ponds for cultivating algae on wastewater nutrients and anaerobically fermenting the biomass into methane fuel. Algae, like all bio fuels, harvests the energy from water and sunlight to produce oil which can be converted into biodiesel as well as the carbohydrate content to be fermented into ethanol (Benemann, Olst, et al. 1). The concept of using vegetal oil as an engine fuel likely dates back to when Rudolf Diesel (1858†1913) developed the first engine to run on peanut oil, as he demonstrated at the World Exhibition in Paris in 1900 (Biodiesel 1). Using algae, however, is only a very recent concept as the first algae biodiesel plant only opened this year on April 1, 2008. The company, PetroSun, is expected to produce ≈4.4 million gallons of algal oil and 110 million lbs of biomass per year in their 1,000 acres. Fuel will not be produced immediately, but they will be building or acquiring ethanol and biodie sel production plants in the near future (Cornell 1). With the ever†rising prices of fossil fuels and the realization that our supply is severely limited, the need for an alternative energy source is rising steadily. Clearly the most efficient of the alternative options lies in bio fuels because they are naturally grown and thus have an unlimited supply, have virtually zero emissions, and can be us... ...n, Olst, et al. â€Å"The Controlled Eutrophication Process: Using Microalgae for CO2 Utilization & Agricultural Fertilizer Recycling†. June 2004. Accessed July 28, 2008. â€Å"Biodiesel†. Accessed July 27, 2008 Briggs, Michael. UNH Biodiesel Group. â€Å"Wide scale Biodiesel Production from Algae†. August 2004. Accessed July 28, 2008 Cornell, Clayton B. March 29, 2008. â€Å"First Algae Biodiesel Plant Goes Online: April 1st 2008†. Accessed July 28, 2008 Haag, Amanda Leigh. March 29, 2007. â€Å"Pond†Powered Bio fuels: Turning Algae into America’s New Energy†. Accessed July 22, 2008.