Hybrid Brand Strategy Report Research Paper Example | Topics and Well Written Essays - 500 words

Hybrid Brand Strategy Report - Research Paper Example Horticultural products, therefore, demand quick marketing and a relatively short supply chain (Tollens et al. 2000). Branding has for a long time been known to be a rather effective instrument in creating consumer loyalty for new and existing products. A branded product has 65% chance of fetching high market in the prime market and 78% in restaurants (Brakus et al. 2009). For a product with a strong brand name, consumers tend to pull towards it. The low-grade horticultural products can be distributed to hotels and institutions (Sprott et al. 2009). There is, therefore, the need to develop a brand for horticultural products such as fruits and vegetables. This is because with the target market involving the five-star hotels, and prime shopping centers, having branded products is more profitable that having unbranded commodities (He et al. 2012). Auxiliary brand affiliation is characterized as interfacing a brand with some other business that may influence the production of new brand relationship with the organizations additionally impact existing affiliations (French & Smith 2013). It is more like a component of showcasing marking. Brand picture, brand mindfulness, and brand importance have their immediate effects on brand value. Brand affiliation transmits the value of different organizations to the brand in thought. Customers judge the brand esteem on the premise of brand components that are related straightforwardly and principally with the hidden item, for the case, physical highlights, bundling and hues, and instrumental qualities (Severi & Ling 2013). Be that as it may, these judgments can likewise be taking into account auxiliary or aberrant affiliations, which allude to affiliations identified with organizations instead of specifically associated with judge an item. These organizations incorporate different organiza tions, their nations of the root, circulation channels, representative, and brands (Chen 2001). The association of brand to the